With a recent string of impressive live offerings this past year, Mariah Carey has decided to extend her stay out on the road.
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The ‘My All’ vocalist has announced that South America will host the third leg of her ‘Sweet Sweet Fantasy Tour,’ which will see dates held in Brazil, Chile and Mexico. Thus far, the trek has already played to audiences in Australia, Europe, and Africa.
With the 33 date run serving as the Grammy winner’s ninth concert tour to date, one would think Ms Carey would give peers like Madonna a run for their touring money. Quite the contrary.
For while the songwriter will undoubtedly go down as one of the best selling female artists of all time, the receipts for her on-road endeavours prove less than impressive.
Indeed, according to Poll Star, the current trek sees Mimi place at #33 on the mid-year list of global tours with a gross of $20 million. Not tragic, but a far cry from the totals of some of today’s most dominant divas.
[It is worth noting that the figure doesn’t account for Mimi’s successful stint in Las Vegas with her ‘#1 To Infinity’ residency.]
The star’s so-so touring portfolio is undoubtedly impacted by her prior penchant for region specific treks over globe-spanning spectacles. For example, ‘The Adventures of Mimi’ in 2006 [mounted in support of worldwide hit ‘The Emancipation’] oddly only played to US audiences.
In any case, it’s clear Mariah has caught on to the necessity of cashing in on her legacy and racking in the moolah from the most lucrative avenues in today’s climate. Namely touring and endorsements; two areas she’s amplified her presence in over the last year.
With music sales essentially non-existent, it’s a very smart play.