Product Vs. Promotion: Jennifer Lopez’s ‘Aint Your Mama’

Published: Tuesday 12th Jul 2016 by Rashad
Jennifer-Lopez-Aint-Your-Mama-video-thatgrapejuice

After spending the latter half of the noughties garnering more misses than hits on the Billboard Hot 100, Jennifer Lopez‘s musical career hit a homerun in the early ’10s courtesy of the RedOne-produced ‘On the Floor.’  With the assistance of rapper PitBull, Lopez’s return to dominance and prominence spelled of much promise until fans were greeted with a number of rehashes of the J.Lo/Pitbull formula over the four years that followed.

The absence of ‘On the Floor’s catchiness and magical flair proved an impotent punch for its successors as all of them failed to come anywhere near its chart performance.  But, while she was hitting a number of sour notes on the Hot 100, Jenny’s star was proving itself hotter than ever thanks to ‘American Idol,’ a hit scripted series ‘Shades of Blue,’ and a hotly-selling Vegas residency.

The reignition of overall public interest in “Jennifer Lopez: the star” may have acted as the catalyst for the triple threat diva to try her hand yet again at her ailing music career.  Tapping an unused number from hitmaking newcomer Meghan Trainor and producer extraordinaire Dr. Luke, the trio birthed ‘Ain’t Your Mama’:  the first official single from Jenny’s 9th album…


Despite being a soca/dancehall-tinged feminist empowerment anthem, the song was initially greeted with worry as producer Luke was in a firestorm of controversy being anything but an empowering asset to women (see:  ongoing legal battle with protege Ke$ha).  Undeterred, J.Lo and co. pressed forward with the tune and, dare we say it, a kick-ass music video that played the feminist angle up to its ultimate height.  Even throwing in an endorsement for presidential candidate Hillary Clinton in, between the singer’s fierce fashion, fancy footwork, and the radio friendly number itself, it seemed as though Ms. Lo had finally found a footing outside of the EDM/dance-heavy offerings she’d been wielding (pre-‘A.K.A.’).  Yet, once again, time would prove even the best of looks are still deceiving.

A promising launch on the streaming front, fueled by the music video and a pit stop on her own platform ‘Idol,’ didn’t pack enough punch to hoist the tune up charts.  To date, the highest rung it’s reached on the Hot 100 ladder is #72.

What’s the problem?  If J.Lo had afforded the promo push to ‘Mama’ she did to the offerings of ‘A.K.A.,’ would it have fared better?  Or, is ‘Mama’ just not hot enough to compete with the wave of trap and EDM-tinged numbers lining the Hot 100’s upper rankings today?

Simply put:  what caused the failure of Jennifer Lopez’s ‘Ain’t Your Mama’?


Your thoughts?

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  1. RihNavy July 12, 2016

    Much like CherylSoldierr having a conversation with the maid, I don’t know HA!

  2. Molly #BLM July 12, 2016

    Simply no ones checking for her musically kinda like how no ones checking for Cheryl Cole either ☕?

    • RihNavy July 12, 2016

      But sis, who’s checking for Natalie La Rose?

      • CherylSoldierr July 12, 2016

        DEATHHHH RIGHT?

      • RihNavy July 12, 2016

        @Cheryl!!! LMAOOO check the Ciara/Russell Wilson post, it’s a messss

  3. M July 12, 2016

    The reason why it didn’t do well was because the majority of civilization realized how crappy of an “artist” J.Lo is years ago and jumped ship. She’s definitely a triple threat, but a mediocre one. She’s a great dancer, but she falls in the same lane as Paula Abdul in terms of how seriously people take her as an actual singer AND she hasn’t taken on a good film role since “Selena” and “Out of Sight” so yeahhhhhh.

    • JOHNVIDAL July 13, 2016

      LOL yes I laugh when people call these artists triple threat when they are not especially good at any of those things they do. She is still basic.

  4. Who gonna check me boo??w July 12, 2016

    You should rename that tribunes Product vs Promotion vs Destined to Flop
    The song is good the promo was good but no one is checking for her musically let be honest

    • Jordin July 13, 2016

      no “I” am checking for her. her latest songs and single are just mediocre at best. She needs new writers.

  5. jec2 July 12, 2016

    The song is bad. She is like Ciara, as hot as her current song. Aside from that, she’s a stunningly beautiful performer with charisma….and the voice of a gnat.

  6. B_Roni July 12, 2016

    The song just isn’t good. If she went back to Jenny from the block era and put out a good hip hop song she would do fine or follow the on the floor formula. People aren’t gonna go around saying I ain’t your momma. She is talented and a great performer. Her new song even though it’s for charity is still number two on iTunes and if she goes that route or good quality hip hop/urban pop numbers she would do great.

  7. CherylSoldierr July 12, 2016

    Idk why Selena stans are coming for real Latin queens. She will always be jlo and the OG Selena’s lessor. Wait…she stans for Natalie la rose anyways ☕️??

    • RihNavy July 12, 2016

      I think she stans more artist than she does underwear sis.

    • Selenator *Kills Them With Kindness* July 12, 2016

      Is that why Selena has outsold her every album since This Is Me…Then? LMAO! Revival sold more in a week than AKA has to date. Worry about Cheryl’s dead career if Liam can revive it.

      • RihNavy July 12, 2016

        Sis, even you don’t believe that like. Selena is Cheryl’s lessor

      • Selenator *Kills Them With Kindness* July 12, 2016

        Her last album only charted in three countries. She is not relevant outside of the UK, has never launched a successful world tour, and has never released a critically praised album. In what way is Selena, or anyone, Cheryl’s lessor? Cheryl is Rita Ora’s lessor at this point. Rita has at least charted and tour outside of the UK.

      • Selenator *Kills Them With Kindness* July 12, 2016

        But Kiiiiii @ is that from 2010? Selena said Bruno Mars was her influence a few years ago too, and has never said anything about it since. Idol or not, Selena has surpassed her in every department. Give it up boo, Cheryl is a local flop

      • CherylSoldierr July 12, 2016

        When has Selena ever been praised for anything sis? She’s a horrible actress, can’t sing, can’t dance, constantly cancels tours/performances that no one cares about anyways, and is really only relevant bc of Justin. Like girl, Selena looks up to Cheryl, she will ALWAYS be her lessor. Selena is just about the most basic thing in the industry.

      • Selenator *Kills Them With Kindness* July 12, 2016

        Is that why her performance on The Fundamentals of Caring got great reviews, as did Spring Breakers? Is that why her Fundamentals castmates when on record saying they didn’t expect her to be so professional, mature, and talented? Three things Cheryl knows nothing about. How will she explain her assault record to her future kids? A drunk mess tbh. BTW where are these canceled tours? She canceled the leg of a tour but not the whole thing. I can back my fav, why can’t you defend that cradle robber?

      • CherylSoldierr July 12, 2016

        Girl what? Rihanna is a better actress than her! No one uses Selena for anything. She gets Rihanna, Britney and Miley rejects, gives choreo stiffer than s******, whispers softer than Ciara and is is only in the headlines for being a ho like her basic bff Taylor swift-to-f*ck-an-old-white-man. Sit down.

      • CherylSoldierr July 12, 2016

        Girl what? Rihanna is a better actress than her! No one uses Selena for anything. She gets Rihanna, Britney and Miley rejects, gives choreo stiffer than sh!!!tney, whispers softer than Ciara and is is only in the headlines for being a ho like her basic bff Taylor swift-to-find-an-old-white-man. Sit down.

      • Selenator *Kills Them With Kindness* July 12, 2016

        ““I’m so out of touch,” Rudd confessed, “It wasn’t until we were filming and I saw thousands of people turning out to try and see her that I realised what a phenomenon she is.To see her deal with that kind of fame, I came away even more impressed with her. She’s extraordinary.”

        Burnett also spoke of Gomez’s acting abilities, commenting that the singer-actress is “only at the beginning of her talents” —-Paul Rudd on working with Selena on The Fundamentals of Caring, a movie with a 78% rating on Rotten Tomatoes. Now explain Cheryl being a local flop. Why cant she do a world tour? Why not even a Europe tour?

      • Selenator *Kills Them With Kindness* July 12, 2016

        But Kiiiii @ you trying to come for Selena’s dancing and singing when your fav is dragged by the media everytime she steps foot on a stage (which isn’t often because the rat can’t book a stage anywhere).
        Her live performances are dragged
        Her only tour was dragged
        Why do you even try it?

      • CherylSoldierr July 12, 2016

        When has anyone ever dragged Cheryl’s performance skills? That’s how I know you’re a delusional flopanator. This convo is over.

      • Selenator *Kills Them With Kindness* July 12, 2016

        Reviews from her pathetic excuse of a tour: “[T]hough her vocals were generally strong, Cheryl never imprinted her personality on the performance. At times the music felt like a calculating mash-up of chart trends—a little Rihanna here, a hint of Britney and Beyoncé there. How strange that, surrounded by state of the art production and dazzling costumery, one of the most recognisable women in pop should seem so faceless.”

        ,
        “Robert Copsey from Digital Spy gave Cole’s performance three out of five stars, saying the singer’s performance was surprising flat”.

        ,

        Plus the multitude of accusations of lipping every single performance…

      • CherylSoldierr July 12, 2016

        Watch the dvd sis since your such a Stan. And kiii at you talking about lipping and bad reviews when your fave gets them every night.

  8. Mark111 /.\ July 12, 2016

    Both, the song sucked and you can’t have a girl power song/video produced by a r***** that’s controlling another female “artist”.

    • RihNavy July 12, 2016

      But what’s controlling your urge to come out?

  9. Bitchpleaseeee July 12, 2016

    JLO should get back to hip hop and RnB ??????

    • RihNavy July 12, 2016

      And you and Matt should get back into some ESL classes sis

  10. Mariah Carey July 12, 2016

    The general public don’t know her either!

  11. What Now July 12, 2016

    Product. Video was cute though even though it had a bunch of unnecessary sponsors in it.

    • RihNavy July 12, 2016

      You could use a sponsor to pay for legal plastic surgeries sis. I mean, shít, even Matt is doing better than you

  12. Selenator *Kills Them With Kindness* July 12, 2016

    The song was trash (a Meghan Trainor left over, really?) and the video was trash. J.No needs to just stay in Vegas, unheard and unseen. The GP left her behind over a decade ago

    • RihNavy July 12, 2016

      Just like the GP left Selena behind? Where’s her platinum plaque for revival sis?

      • Selenator *Kills Them With Kindness* July 12, 2016

        Streams & sales has Revival over 900k and it just reach 1 billion streams. Patience love, its on its way. The GP hasn’t left Selena, that’s why she earned 3 platinum selling top 10 hits, a successful tour, and just headline a festival for over 80k people in Quebec.
        *paints nails*

  13. Weezy Tha Goat/ Zayn is ? July 12, 2016

    JLow is getting her karma. She f***** and sucked her way to the top.

    • RihNavy July 12, 2016

      Kinda like what LB does every night?

    • #JACKIE July 12, 2016

      Sis you have Slay Lo confused with your fav, Seizy F Baby.

      • Weezy Tha Goat/ Zayn is ? July 12, 2016

        Why do assist on following me from post to post. CICI marrying that power bottom isn’t going to help her career ?✌?

  14. Selenator *Kills Them With Kindness* July 12, 2016

    Why is Rita about to snatch Cheryl’s only receipt about to be snatched by Rita Ora? How did it take Cheryl 4 albums to get 5 #1s but Rita did with one album full of RiRi reject tracks? Lol!

    • CherylSoldierr July 12, 2016

      Half of Rita’s number ones are features WYD? ???

  15. CherylSoldierr July 12, 2016

    Is this thing really clinging to Rita Ora when Rita hasn’t released anything in 2 and a half years? Shows how delusional these flopanators are. Continue seething that your fave will never be the most famous Selena kiiii

    • Selenator *Kills Them With Kindness* July 12, 2016

      Rita’s #1s
      How We Do
      RIP
      I Will Never Let You Down
      Hot Right Now
      Do they Know Its Christmas
      _______only one album out, all achieved in 2012-2015

      Cheryl’s #1s
      Fight For This Love
      Promise This
      Call My Name
      Crazy Stupid Love
      I Don’t Care
      Everybody Hurts
      ___________four albums achieved in 2009-2015

      Why is Rita about to snatch her?

      • CherylSoldierr July 12, 2016

        SCREAMSSSS at do you know it’s xmas. That’s NOT her number one. The other half are features kiiii. And she hasn’t released anything in 2 years so why are you clinging to her? Are we gonna ignore the fact that your fave is Miley’s lessor?

      • Selenator *Kills Them With Kindness* July 12, 2016

        Miley? You mean the girl who came up and burned out all in one era? Who is now on The Voice with other has beens? Oh. Anyways, when are you going to explain why Cheryl’s last three albums only charted in 3 countries. Or why Cheryl cant book a world tour. Or why she only has ONE UK tour? Isn’t she big over there? Why did that tour have bad ratings? Why hasn’t she toured since then? Isn’t she a great performer?

      • RihNavy July 12, 2016

        @Cheryl Soldier, DEATH

      • CherylSoldierr July 12, 2016

        Burned out? Sis she outsold your flop faves discography with one era. Bad ratings? Sis she sold out arenas, reunited w her girl group and then took a BREAK. She’s in her 30s and performs better than your fave. That’s TEA

      • Selenator *Kills Them With Kindness* July 12, 2016

        Out sold Selena where?LMAO! A Million Lights is only certified gold in the UK. Her latest album was only certified silver in the UK. Both only charted in three countries. But do explain how she outsold Selena. I’ll be perched for the receipts sis

      • CherylSoldierr July 12, 2016

        Miley? Are you dumb? She HAS. Cheryl HAS as well. How does Cheryl sell 2 million in the uk off of one album yet Selena can’t even do 300k in the us? That’s TEAAAAAA

      • Selenator *Kills Them With Kindness* July 12, 2016

        But all of Selena’s albums have done over 300k in the US. I’m still perched for this receipt of Cheryl selling 2 million in the UK alone though. But cling to the White Discount Rihanna’s 2007 album sales lmao!

      • CherylSoldierr July 12, 2016

        3 words sis, look it up. Four times platinum in the uk alone while Selena can’t even go gold off of sales. I thought she was a big global star sis?

  16. ilovemusic July 12, 2016

    The song was genuinely not good. No shade to her but Noone could have made the song enjoyable.

  17. RihNavy July 12, 2016

    LMAOOOO @Selessor & @Cheryl going at it gives me life

  18. eric July 12, 2016

    Some of her music might not be hitting, but at least she’s not afraid to try different ideas and concepts. She’s also one of the few who gives amazing energy on stage. And when she’s not singing and performing, she’s killin’ it on Shades of Blue.

  19. Selenator *Kills Them With Kindness* July 12, 2016

    Cheryl is supposed to be big in the UK and a “great performer” but has only headlined ONE tour and it was 11 dates in the UK. I am screaming! What kind of J.No tease? At least when J.No was finally able to book a tour, it was a world tour and people actually went. Oh and it wasn’t dragged like Cheryl’s pathetic little tour (more of a promo run than a tour tbh).

  20. Barb-wire July 12, 2016

    She’s old and tired and no one wants to see her or her greasy ass acting stupid on camera. The song belongs in the trash can with the rest of her nonsensical discography.

  21. F****** July 12, 2016

    LMAOOOOOOOO at this Cheryl and Selena dragging. Reminds me of Cheryl vs rosie

  22. Selenator *Kills Them With Kindness* July 12, 2016

    “The tour received mixed reviews from critics and fans. Music critics praised Cole for her first tour, but felt the show was underwhelming. Also, they felt with no visible band or backing vocalists, it would be hard for the singer to dismiss miming rumors” KIIIIIIII!!!! Im done. But continue to think that Selena is somehow a lessor to the local UK woman, who apparently isn’t much of a star over there

  23. Selenator *Kills Them With Kindness* July 12, 2016

    A Million Lights Tour:
    The O2 Arena London 10,471 / 13,438 (78%) $653,447

    ,
    KIIIIII!! Selena will be playing the same arena in November. I wonder if she’ll sell more than 78% of the tickets there.

    • CherylSoldierr July 12, 2016

      Death not the lessor playing the same arena 4 years later kiiii

  24. Check DAT July 12, 2016

    People actually stan for Justin Bieber’s ex? Well I guess it’s a step up from that Natalie somebody, at least…

  25. Dev July 12, 2016

    It’s funny that certain votes give you an error page…
    Aside from that Jennifer should stick to what she does best which is bass heavy r&b/hip hop tracks that are catchy and drown out her otherwise bad vocals.
    This video was cute but she l;looks cute heading out to shopping or at events so a video isn’t enough to catapult a rubbish song anywhere into the higher regions of the charts. Jennifer doesn’t appeal to the tween demographic so she shouldn’t make music

  26. king July 12, 2016

    She made 39.5 million so kiss that

  27. CherylSoldierr July 12, 2016

    Can’t w the selessor Stan seething over me and my fave. Go buy killing everything but the charts sis

  28. Justafan July 13, 2016

    Did she steal this song too? Haha doesn’t matter, it flopped

  29. ow Reddish tran ivy blokz Need UK timely Ukuyikiji July 13, 2016

    The song isn’t that bad but it failed

  30. SoldierOfLove July 13, 2016

    According to the opinions of this website, the only celebrities people are checking for is Beyonce and Rihanna. That’s so……. Stupid lol.. It’s like saying “Well chocolate ice cream and vanilla ice cream are the most popular so the other flavors are irrelevant because they don’t compare” ….I think this song, like other songs, tanked because artist lack creativity within their craft lately and it’s all about putting your spin on what’s been or being done. This song doesn’t seem like JLo. Any of the younger girls couldve sung this.

  31. JOHNVIDAL July 13, 2016

    Nobody takes her seriously musically. That´s the only reason behind all of it and her flops. There´s no more to it. She´s beautiful and can dance. Music wise (or even acting wise) nobody has ever taken her seriously, and definitely not the industry nor her “workmates”.

  32. Katie July 13, 2016

    Funny it’s a certified SMASH in Europe the songs top10 through out Europe and still getting bigger its gonna hit 200 million views in the next few weeks it’s already been certified gold and platinum in some countries

    It’s already top10 in 10 countries officially ITS NOT HER FAULT she’s global

    The US ain’t every thing the songs pretty huge in Europe so who gives to f**** Oh and her new singles sitting comfortably in the top5 on US iTunes

    She just keeps winning

  33. Katie July 13, 2016

    Ain’t Your Mama

    iTunes:
    #1 Gambia
    #2 Hungary
    #4 Turkey
    #5 Czech Republic
    #5 Germany
    #6 Luxembourg
    #6 Spain
    #7 Mongolia
    #8 Greece
    #10 Austria
    #11 Slovakia
    #14 Poland
    #18 Switzerland
    #21 France
    #25 Italy
    #26 Cyprus
    #27 Denmark
    #36 Portugal
    #37 Belgium
    #40 Qatar
    #47 Sri Lanka
    #54 Netherlands
    #58 Botswana
    #58 Namibia
    #61 South Africa
    #75 India
    #77 Australia
    #89 Bulgaria
    #91 Ireland
    #97 Azerbaijan
    #114 Egypt
    #130 United Kingdom
    #131 Mauritius
    #137 Papua New Guinea
    #137 Slovenia
    #137 Ukraine
    #138 Canada
    #149 Norway
    #149 Russia
    #151 Dominican Republic
    #157 Bolivia
    #165 Latvia
    #173 Spain
    #190 Lebanon
    #190 Mexico
    Spotify:
    #6 Spain
    #14 Germany
    #23 Austria
    #27 Turkey
    #37 Chile
    #37 Denmark
    #45 Panama
    #45 Portugal
    #47 Argentina
    #48 Ecuador
    #51 Uruguay
    #55 Italy
    #56 Worldwide
    #57 Poland
    #58 Hungary
    #58 Switzerland
    #60 Dominican Republic
    #67 Netherlands
    #70 Belgium
    #70 Czech Republic
    #74 Paraguay
    #81 France
    #91 Guatemala
    #94 Peru
    #104 Colombia
    #113 Mexico
    #114 Costa Rica
    #151 Norway
    #153 Canada
    #161 Brazil
    YouTube:
    #2 Austria
    #2 Czech Republic
    #2 Slovakia
    #3 Hungary
    #3 Poland
    #5 Albania
    #5 Belgium
    #5 Croatia
    #6 Armenia
    #6 Spain
    #6 Lithuania
    #6 Slovenia
    #7 Switzerland
    #8 Bulgaria
    #8 Greece
    #8 Latvia
    #9 Macedonia
    #10 Portugal
    #11 South Africa
    #12 France
    #12 Italy
    #12 Tunisia
    #13 Moldova
    #15 Azerbaijan
    #15 Canada
    #15 Ireland
    #15 Netherlands
    #16 Denmark
    #17 Serbia
    #18 Israel
    #19 Turkey
    #67 Singapore

    THE SONGS 4 MONTHS OLD AND STILL DOING THIS HAHA

    • CherylSoldierr July 13, 2016

      This is smashing in Europe? Girl goodbye. You’re using iTunes of countries like Hungary, which means she’s probly selling 5 copies a day ??

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