Shockwaves continue to ripple through the industry following the release of Frank Ocean‘s new album ‘Blond.’
Most notable is Universal Music‘s ban on streaming exclusives, after the singer pulled off a colossal coup.
Because, as reported, Ocean fulfilled his contract with the corporate giant upon the soft launch of ‘Endless.’ A standalone visual effort. 48 hours later he’d go on to drop his actual sophomore album independently on Apple Music.
Word on the curb is that UMG had no clue. Hence the episode served as a catalyst for the the wielding of the ax on such exclusives.
Interestingly, the shenanigans appear to have impacted Lady Gaga‘s upcoming release.
Confused? All is explained after the jump…
In a new article assessing the Ocean drama, Hits Daily Double shared the following:
[The saga] triggered Lucian Grainge’s mandating an end to all exclusives—notably including a deal that had been in place between Apple, Lady Gaga and UMG’s Interscope.
Having announced new single ‘Perfect Illusion’ earlier this month, it’d be safe to assume that the dissolved deal pertains to Gaga’s upcoming release.
Although, an alternate reading could simply see this mean that a broader pre-arranged agreement between Gaga and Apple has been deleted. Who knows?
Whatever the case, 2016 is playing out like a titillating episode of ‘Sunset Beach.’ Or should we say… ‘Sunset Stream.’ Either way, we’re hooked.