Is Ariana Grande taking the Rihanna route to relevance?
It appears so, because less than 6 months after releasing her third studio album ‘Dangerous Woman,’ the pint-sized powerhouse has revealed she’s almost wrapped its follow-up.
Dive below for details…
Speaking to fans on Snapchat, the 23-year-old said that while she did not intend to create a whole new album that she had.
As for its status, she stated that she was “almost finished” with the recording process.
With the ‘Dangerous Woman Tour’ due to kick off at the top of 2017, she could very well be embracing the same model RiRi did by releasing the trek’s follow-up LP immediately after [See: ‘Loud’ + ’Talk That Talk’ + ‘Unapologetic’].
If indeed the case, we don’t blame her.
Today’s audience continue to prove that they won’t tolerate extended spells out of the spotlight. And with Ariana not necessarily fulfilling her potential on the sales front presently, it may be the smartest play to keep the content coming until her momentum is strong enough to not need to. Put simply, she better get it while it’s hot!