With its hit ‘Shape of You’ at the wheel, Ed Sheeran‘s hotly-selling new album, ‘Divide,’ sold more in its first week of availability than any other album released in 2017 had sold in any week this year. Well, that was until the unveiling of Drake‘s new album ‘More Life.’
The serial hitmaker, who dominated 2016 with the release of his fourth album, ‘Views,’ is en route to do it again as industry analysts not only project he’ll top the Billboard 200 next week, but he’ll do so with a handsome figure.
How handsome you ask? We’ll say this – his sum leaves Sheeran in the dust:
1st week predictions: 500-550,000
Projected chart placement: #1
While the figures above ring in at roughly half those brought in by its predecessor, ‘Views,’ ‘More Life’ is on the road toward shattering streaming records. Billboard reports the album – despite being available less than a full tracking week due to its March 18th debut – is set to leave Sheeran in the dust on the streaming front as well.
More Life’s songs collected a whopping 89.9 million streams globally in the album’s first 24 hours of release on Apple Music. That’s a new single-day record for streams of songs from an album on Apple Music.
Further, Spotify reports that on More Life’s first full day of release, March 19 (following its bow in the early evening of March 18), it generated the best first-day streams for an album on the service: The set’s songs collected 61.3 million global streams. That beats the previous record holder, Ed Sheeran’s ÷ (Divide), which generated 56.7 million streams for its songs on March 3 (the day ÷ was released).
In addition, Drake set a new record for the most streams for an artist in a single day on Spotify: 76.4 million streams on March 19. Again, Drake beat Sheeran’s previous high-water mark: 68.7 million streams on March 3.
It should be noted the project is not available in physical form yet. Upon its arrival in stores, we expect ‘More Life’s shelf life on the Billboard 200 to be extended.