Eminem officially threw his hat into the fourth quarter race this week with the release of new album, ‘Revival.’
The project, which serves as Slim Shady’s 9th studio effort and his most star-studded yet, features a plethora of power players including Beyonce, Pink, and Ed Sheeran – the latter of whom guests on the set’s reported next single, ‘River’ [click here to hear it].
A chart titan historically, did Em (despite his lowest predicted sales to date) live up to said billing this go round?
The preliminary first week number are in and the answer awaits below…
Per Hits Daily Double, preliminary closing figures tallied suggest ‘Revival’ will open with the following:
[Sales Plus Streaming]
While the numbers are respectable given the sales climate and guarantee a #1 placement, they undeniably represent quite the dip for the rapper. As we previously reported, ‘Revival’ becomes Em’s first major label release to sell less than 600,00 first full week. In fact, his last offering, 2013’s ‘Marshall Mathers II,’ opened with more than double these current digits (792k).
Sure, that was 4 years ago, but the reality is that Mr. Mathers occupies a spot amongst an upper echelon of artists who, in many ways, are considered bulletproof to the dwindling sales rocking the industry year in and year out.
He’s easily snatched the top spot for next week’s chart, but it’ll be interesting to see which strategy he’ll employ to give the project legs for a long-term run. A hit single and a video to support it would’ve been a smart play, given that song streams now count towards sales. Touring, something he’s avoided on a mass scale in recent years, is also looking like a must too.
Enough of our ranting, though. As we await Rashad’s ‘Chart Check’ next week with Billboard/Nielsen’s official/final reported count, tell us: