Katy Perry Taking A Step Back From Music To Focus On Footwear Brand

Published: Monday 8th Oct 2018 by Sam

Katy Perry just wrapped her ‘Witness’ tour and era, but isn’t moving on to new musical pastures just yet.

The Pop star covers the latest issue of Footwear News in support of her latest line and seized the interview feature to stress that the business venture is her new focus in there here and now.

Array

Dive below for details…

When quizzed on her immediate plans (now she’s off the road), the 33-year-old said:

“I’ve been on the road for like 10 years, so I’m just going to chill. I’m not going to go straight into making another record. I feel like I’ve done a lot. I feel like I’ve rung the bell of being a pop star very loudly, and I’m very grateful for that.”

Explaining why “now” is the time do step back, she said:

“Well, I knew what I wanted to do when I was 9 years old, so everything else became secondary to that. I didn’t really pay attention to anything besides my craft — which is great, and I love it. I love making music, I love writing. But I don’t feel like I’m a part of a game anymore; I just feel like I’m an artist. I don’t feel like I have to prove anything, which is a freeing feeling.”

With music not a priori at present, Perry is turning to fashion.

Having started the Katy Perry Collection two years ago (in partnership with Global Brands Group), the ‘Bon Appetite’ singer is participating in QVC‘s “FFANY Shoes on Sale” breast cancer fundraiser.

As part of the campaign, she will appear on her first QVC broadcast to sell looks from her line and raise awareness for the cause.

Speaking on the venture, she said:

“[We’re] just trying to do our part and give back. My business is fairly new, and we’re always looking for unique ways to be part of different conversations, not just about the shoes.”


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While it’s great to see Katy using her platform for good, the additional reality is that she needs a moment to regroup musically.

It goes without saying that – sans its tour – the ‘Witness’ era was a mucky, muddy mess that was mopped from memory almost as quickly as it was poured out.

And while for some acts the much sought after “comeback” is as easy as “dust yourself off and try again,” Katy’s will require a bit more tactile engineering.

Because she’s in a predicament where folk have moved on from the sugary flavor of Pop that was all the rage during the ‘Teenage Dream’ and ‘Prism’ projects. Therefore, she’s tasked with adapting her “Katy Perry” proposition to 2000-and-now.

Do you think she can do it?

Your thoughts?

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  1. DanYiel Iman October 8, 2018

    Oh I see

  2. Datredd23 October 8, 2018

    Very Rihanna like but go ahead girl!

    • Jasmine Da Bi Asian NOT Trashmine or TROLLmine🙋🏿‍♀️💁🏿‍♀️B October 8, 2018

      Or Jessica Simpson.. or Madonna.. or Mariah.. or Beyonce… or Kanye… or J.Lo… or a plethora of other big stars who’ve stepped back to branch out to other ventures in fashion, beauty, cosmetics etc.. RiRi wasn’t the first, 2nd or 10th.

  3. Keira October 8, 2018

    Taking a step back from music? When did she release?

  4. S.U.P.E.R.S.T.A.R.!. October 8, 2018

    I like Katy and I love her last album. Best of luck.

  5. Haterz Gon’ Hate October 8, 2018

    Poor girl. This is PR speak for she‘s burned out and needs to go and rest. She ain’t sitting at a desk in an office running no shoe company or philanthropy efforts.

    I think her time is up – she doesn’t have enough talent to do adult Pop music – and a lengthy gap away from the spotlight will not bode well for her commercially. Go and grow your hair for a fews years and do you Katy, it was fun but it’s over.

    • Stan Police October 8, 2018

      I agree. This is why she should have never said that shady line “Mariah is good for a throwback” remember that? You never know when the slouch will hit you.

      • Carlitos October 9, 2018

        Honey child, Mariah is ONLY good for a throwback! Who’s been listening and buying her new s***? Emphasis on S***!

    • Carlitos October 9, 2018

      Her time is definitely not up. Even at her worst, she’s still outsold those at their best. Her latest tour, “Witness: The Tour,” grossed over 100 million, and that’s technically at her worst if we’re speaking in album sales! Sure, the album may have not done as commercially well as its predecessors, but it still went number one and sold over a million WW, AND produced 2 platinum singles from it! Stop speading negativity – it makes you look desperate.

  6. Jasmine Da Bi Asian NOT Trashmine or TROLLmine🙋🏿‍♀️💁🏿‍♀️B October 8, 2018

    I think it’s good for her. Music is at its lowest point because people aren’t taking time to live and make music about life experiences/growth anymore. They’re making albums every other year and having writing camps which makes for empty hits and generic nothingness. I think if she goes away, lives her life she can write what she experiences, her growth and retrospect what may or may not have worked for her over her career.

  7. Moti October 8, 2018

    Not without growing her hair back out. Or get a damn wig! That cut is horrible!!! She must not have any real friends. And it’s a shame because I thought she was on a roll after Teenage dream and prism….. smh smdh

    • Carlitos October 9, 2018

      The fact what you’re only worried about her looks, makes YOU the reason why there are so many people out there with self-esteem issues. You must not have been loved as a child and/or ugly asf and can relate.

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