Beyonce is proving that when she plays the game, she slays the game.
The singer, who has largely shunned promo in recent years, was thrust back into the flare of the spotlight last week with the debut of her Netflix special ‘Homecoming’ and its companion live album. She followed shortly after with the wide release of 2016’s ‘Lemonade’ – which, prior to now, had been held off all streaming services besides Tidal.Array
Both have created the perfect storm on this week’s Billboard 200; for, Bey has registered multiple entries – including two within the top 10.
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Unveiled moments ago, the latest incarnation of the coveted count sees ‘Homecoming’ climb three places to #4 in its first full week on-sale. It registered 57,000 SPS units.
Elsewhere, ‘Lemonade’ – with just three days worth of streaming activity – rockets to #9 with 30,000 SPS equivalent units.
The ‘Formation’ led LP originally premiered at #1 in 2016 and went on to sell 2.5 million copies.
A huge feat, it marks the first time Queen Bey has registered two albums in the top ten simultaneously. It also is the first time a female act has pulled off said win on the chart in two years.
Interestingly, though the full tally is still incoming, it has been confirmed that two additional albums from the diva feature on this week’s Billboard 200 – 2008’s ‘I Am…Sasha Fierce’ and 2013’s ‘Beyonce.’
Beyond serving as a reminder of Bey’s commercial potency, it puts her in amazing stead ahead of the colossal push for ‘The Lion King’ this summer.
That Mrs Carter reign just won’t let up!