Meek Mill is upping his business viva with a little help from Jay-Z.
Moments ago, it was announced that the rapper has joined forces with the record label arm of HOV’s Roc Nation empire to launch his own imprint – Dream Chasers.
The venture, which was finalized with a contract signing in front of select press in NYC yesterday, will see Meek serve as President of Dream Chasers.
Said role positions Meek as chief overseer of the label, who’ll build a staff to sign and develop artists.
Dream Chasers was first erected in 2012, but has scantly released music and, when it has, it was primarily for mixtape material. This deal turbo-charges its ability to become a viable force in the industry.
While a joint business with the Roc (who, til now had Meek on their management roster), Dream Chasers will establish its own identity. Indeed, it’ll handle in-house its own operations, marketing, creative strategy, and business dealings.
One of Meek’s first moves will be to unveil a recording studio for use by artists on label’s roster.
Speaking on the deal, Philly native Meek said:
“Coming out of prison, I felt I had a responsibility to lead the culture as much as I can. Jay-Z and others that came before me were like the snow plow that made it easier for me and others. I want to be the snow plow of the next generation, taking on those responsibilities, trying to move forward and push the culture forward.”
“Everything he has done leading up to this point shows he is ready to [lead] the next generation. We look at the big picture — this is way beyond signing artists and having hot records.”
Interestingly, Meek – whose ‘Championships’ album arrived last year – will continue to record and release his own material under his current Atlantic/Maybach Music deal.