Normani shook the internet to its core this week with the colossal launch of her ‘Motivation’ music video.
A fireball from start to finish, the visual has racked up over 12 million views in less than two days and has attracted praise from the likes of Cardi B, Missy Elliott, and Ciara.
As the New Orleans native soaked up the love, she’s spoke with The Face about her solo charge since the hiatus of Fifth Harmony, having the support of her idols such as Janet Jackson and Kelly Rowland, Ariana Grande being like family.
On ‘Motivation’ Co-Writer & Friend Ariana Grande:
I’d consider Ariana family at this point. I feel like I can trust her, which is nice because it’s hard to make friends in this industry. Sometimes it can get – I don’t wanna say lonely – but a lot of the time I end up having to entertain myself. It’s cool that I’m able to have found a sister in her.
On Her Inspirations & Being Supported By Them:
As a black young woman, being able to do what all of my biggest inspirations have done was really important. Growing up, I had Janet, Toni Braxton, Ashanti and Destiny’s Child to look up to. Kelly [Rowland] being a chocolate goddess, I was really able to see myself in her. I felt really down about a certain situation, and I spoke to her about it recently. She was like ‘Anything you need, pick up the phone’. It meant the world to me.
Starting from the ground up again, I can’t believe I’m in a position to have access to beautiful black women who I can talk and share my experiences with. Trust me, there’s still a lot more to come. There’s levels to it.
On Her Dream Collaboration:
Oh, I’ve worked with some pretty amazing gentleman, but I still want to work with Kendrick Lamar too. We’d create something magical, I know it.
On Meeting Janet Jackson:
There are a lot of women I’d love to follow in the footsteps of. Like, I just went to see Janet at her Vegas residency and it inspired me in such a way. Afterwards, I had a moment to ask all of the questions that I needed to ask, and she told me she was rooting for me.
On Fifth Harmony:
Fifth Harmony was the most beautiful opportunity, and it was one of the most amazing memories I’ve made. Of course, we had our ups and downs but I’m so grateful that I went through that experience to reach the alternative. We reached a point where we could express our individualities. Since then, I’ve been able to find myself in so many different ways. I don’t fully have it all together. Even as a woman, I feel like I’m learning so much about myself.
On The Motivation Video:
I’m gonna be completely transparent with you: I’ve been stressing over the last month, trying to put that together. I’ve actually been really down about it lately because I feel like it’s not my best work [yet]. [Source]
Having long seen the potential in Ms. Kordei here at TGJ, it’s amazing to see the masses on-board and at the most important time too.
With ‘Motivation,’ she’s delivered an emphatic “I’ve arrived” moment, one which cannot be denied nor ignored.
More broadly, the mass embrace of the track and its visual has us elated at the prospect of what’s to come – from performances, to collaborations, to branding opps. Because, for as well-mapped out as her launch campaign has been, the out-of-the-gate success of the video effectively functions as a major advertorial for what Normani – as a movement – is all about. And we imagine many now want to be apart of what is increasingly looking like the birth of a major new star.