Final Numbers Are In: Lana Del Rey’s ‘Norman F*cking Rockwell’ Sold…

Published: Sunday 8th Sep 2019 by Rashad

Lana Del Rey left no stone unturned on the promo trail in support of her sixth studio album, ‘Norman F*cking Rockwell.’  

Taking to print, Web, television, radio, and the live performance circuit, Del Rey not only dished in great detail about the album itself but also sent fans into a frenzy with news she was already nearly finished with its follow-up, ‘White Hot Forever’ (click here to read more about that).

In the here and now, however, ‘Norman’ – released August 30 – not only earned mostly favorable reviews from the industry’s top critics, but was forecasted to see its first week sales figures be in line with the singer’s previous top-sellers.  Initial projections may have suggested its inaugural tracking week would see 75,000-85,000 units shifted, but today Billboard revealed Del Rey’s latest has exceeded that prediction handsomely.

Curious to see how it stacked up against top sellers Taylor Swift and Tool?  Find out inside:

 

 

Lana Del Rey’s ‘Norman F*cking Rockwell’

Billboard 200 Debut:  #3

First Week Sales (SPS):  104,000

First Week Sales (Pure):  66,000

To say Del Rey’s fans are consistent would be an understatement.  Of her five major label studio efforts, ‘Rockwell’ comes as her lowest first week pure sales and lowest Billboard 200 debut placement (which in itself is an accomplishment few other artists – especially alternative acts – can boast).

Curious to see where the new projects stacks in comparison to her previous major label efforts’ premiere weeks?  Look below.

  • ‘Lust for Life’ (2017) – 107,000 – #1
  • ‘Honeymoon’ (2015) – 116,000 – #2
  • ‘Ultraviolence’ (2014) – 182,000 – #1
  • ‘Born To Die’ (2012) – 77,000 – #2

*****

As it relates to Swift and Rock band Tool, Billboard reports:

The band’s third No. 1 [‘Fear Inoculum’] bows with 270,000 equivalent album units earned in the week ending Sept. 5 in the U.S., according to Nielsen Music. Of that sum, 248,000 were in album sales.

… Taylor Swift’s Lover falls from No. 1 to No. 2 in its second week, earning 178,000 equivalent album units (down 79% from its big first week of 867,000 units).

* Note: Billboard’s inclusion of streaming figures in sales counts did not go into effect until 2014.

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  1. stormiscomimg September 8, 2019

    This album is going to win the Album of the Year award at the Grammy’s in February. Mark me.

    • Marie September 8, 2019

      You have to work and use the computer and internet, and if you can do that and dedicate some time each day then you can do this with no problem.
      I have been working with this for a month and have made over $2,000 already. let me know if you need more help.
      Read more <===

    • Lana Bey Fan September 8, 2019

      She better! They love giving it to unknown artists, though. But, considering that she’s mainstream and underground at the same time, she might just win! I really hope so

  2. ??? September 8, 2019

    lmaooo damn, #949yonce getting outsold by nobodies now lmfaooooo 😂 😂😂 😂😂 😂

    • Lanafan1 September 8, 2019

      She’s not a nobody lol. She’s been around since 2012 and has a huge following. She was hand picked to sing The Great Gatsby theme song. As well as Maleficent and on the soundtrack for Sublime’s documentary. Sit down

    • Fancy BISH September 8, 2019

      @???, damn you just shaded everybody 🤣

  3. Lanafan1 September 8, 2019

    My b****!

  4. Cary f*€king Elwes September 8, 2019

    Lana should have released at least one more single and visual before the release. Or even release the album during q4. I also think Lana’s politics stance or lack there of has effected her career. Her music has also lost some of its appeal being that it is so predictable. She hasn’t grown much as an artist releasing the same old music with the same old sound. Would prefer to see some more variety from her and reinvention

    • Lanafan1 September 8, 2019

      You’re clearly not a fan lol

      • Cary f*€king Elwes September 8, 2019

        No just stating facts. She debuted at #3 should could have had a number 1 debut but strategically her team isn’t thinking about how to get a #1 debut or move units. I’m sure her team is also navigating through the climate change in the music industry which is geared toward streaming artists more than artists who actually sell albums.

    • Lanafan1 September 9, 2019

      She released 3 singles. How many did you want her to release lol. She still sold more than others her age. With little to no promo. This is a win.

  5. Lana Bey Fan September 8, 2019

    Yassssssssss queeeeeen!!!! Best album since Ultraviolence. My faves are Bartender, Cinnamon Girl, Doin Time, HIADTFAWLMTHBIHI, Mariners Apartment Complex, and Venice Bi*ch. I love you Lana. And one of these days ima see you live and get my whole existence.

  6. Darius September 8, 2019

    Nope half album ballads I’ll pass

    • Lana Bey Fan September 8, 2019

      So? Every album doesn’t have to be twerk music.

  7. Goodie September 8, 2019

    How y’all say this is her lowest first week sales then go on to post Born to Die being lower. I cannot.

    • Lanafan1 September 9, 2019

      But for real! Thank you!

  8. Darwin h saunders September 9, 2019

    Who cares how many units are sold or if they rank in the top ten on the charts?? The quality of a record cannot be based on how popular an artist is or how many different ways they promote it. Some of the best music ever made were in fact never ever the best sellers of the week or made by mainstream artists!!!

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