Justin Bieber‘s forthcoming fourth concert jaunt, the ‘Changes’ tour, is certainly living up to its moniker as new reports reveal.
Scheduled to kick off in Seattle on May 14 (as we reported here), the ambitious North American outing – originally designed to tackle some stadiums across the region in support of his most recent Billboard 200 chart-topper of the same name – has reportedly been forced to perform a major shake-up due to poor commercial response at the box office.
In what comes as quite the surprising turn, a number of stadiums that listed Bieber’s ‘Changes’ trek among their upcoming shows began announcing cancellations.
Fans fearful the update would spell an axing of the entire itinerary were relieved and confused to learn the event was just redirected to smaller venues in the same cities.
See some examples below:
As of time reported, a few of the dates – Atlanta, Salt Lake City, and more – are maintaining their local stadium as the concert’s place of performance.
Faithful fans, affectionately called #Beliebers, already in ownership of their tickets to the original stadium venue will still see their purchase honored at the new location. Those interested in purchasing can click here for updated information.
Unorthodox, the move is a smart one in the long run. First, it will undoubtedly be spun as a way to include more cities on the tour as more North American locations have arenas than stadiums. Next, it will be reported to be a “more intimate” experience than that of a 40,000+ seater stadium. Last, it’s certainly better to boast a sold out arena tour than a half-sold or cancelled stadium tour.
The commercial response to the trek mirrors that of the very album it was built to support. Despite topping the Billboard 200 with the highest first week sales of a solo act this year, the effort sold nearly a third of the 649,000 its predecessor – ‘Purpose’ – premiered to. Similarly, its singles – ‘Yummy’ and ‘Intentions’ – have not enjoyed the buoyancy on Billboard his previous eras’ singles have.