Before the clock struck midnight Friday (March 20), ‘After Hours’ – the highly anticipated new album from The Weeknd – had already amassed nearly 1 million pre-saves on Apple Music, a record for the digital retailer.
Shortly after its premiere, the set zoomed to the top of the site’s American sales charts – a feat duplicated on the country’s iTunes tally. That chart domination isn’t local to the USA, however.
As of time reported, the ‘Heartless’-led LP is trumping the competition of over 60 countries.
Arguably the year’s most anticipated offering to date (based on the Hot 100 top 20 success of its three leading singles ‘Heartless,’ ‘Blinding Lights,’ and its title track), The Weeknd’s new album saw that hype realized once it hit the shelves of digital retailers March 20.
Currently sitting at #1 on iTunes Worldwide Album charts thanks to assuming the tally’s apex position in over 60 countries (including United Kingdom, Australia, Brazil, Canada, Mexico, France, Germany, India, Spain, Thailand, and more), ‘Hours’ is also seeing its singles occupy multiple positions in the top 10 of real-time iTunes and Apple Music charts.
The commercial performance of the tunes and their parent project are spelling well for the singer (born Abel Tesfaye). Industry analysts are not only predicting he will assume the Billboard 200’s #1 spot once the LP’s inaugural sales tracking week concludes, but that he’ll probably be score another #1 on the Hot 100 with ‘Blinding.’
Keep it locked to That Grape Juice for more on this story as it develops. Click here to stream ‘After Hours.’