Despite lifting official and/or animated music videos for every song on the album, slashing its first-week price twice (as we reported here), and embarking on an aggressive promotional tour in its support, music buyers are apparently still scowling at ‘Smile’ – the latest LP from Katy Perry.
The follow-up to her critically and commercially panned ‘Witness’ (2017), ‘Smile’ – released August 28 – is Perry’s first major label effort to charge into chart battle without a Hot 100 top 10 single preceding it. Garnering modest first-week sales that landed it at #5 on the Billboard 200, its placement made it her first major label effort since her debut (2010’s ‘One of the Boys’) to miss the chart’s top spot.
Its performance in week 2 spelled even worse. See what we mean inside:
Katy Perry’s ‘Smile’
Second Week Sales (SPS): 10,900 units
Billboard 200 Position: #54
The figures above represent a nearly 80% sales drop, a feat that nearly rivals the 89% second-week sales drop of its predecessor ‘Witness’ (click here to read more).
As we reported here, approximately 70% of ‘Smile’s inaugural week numbers were attributed to merchandise/album bundles sold by way of the singer’s official Web store. With that sales support absent from week 2, the chart free fall – though anticipated – is still surprising given its depth.
A shame, if you ask us, as ‘Smile’ is definitely a solid project.
Look below to see who made the cut on this week’s TGJ Chart Check: Billboard 200.