Dua Lipa Power! Radio Changes Charting Rules Due to Resurgent Popularity of ‘Levitating’

Published: Friday 28th May 2021 by Rashad

During an era of music that sees charts dominated by songs booming on streaming and sales platform, Dua Lipa‘s ‘Levitating’ has slowly, but surely risen to the top thanks to good old fashioned radio airplay.

In fact, its popularity on the platform is so great the authorities responsible for calculating radio performance data (and charting them accordingly) is undoing a longstanding rule to reflect it.

See what we mean inside:

Data produced by Mediabase, a leading music industry service that monitors radio station airplay in nearly 200 US and Canadian markets, is what helps inform song placements on a number of music charts (alongside digital download and streaming performance data from other sources).

For years, the organization – as a measure to effectively represent consumer interests – pushed “cold” songs off its charts that have spent at least 20 weeks on it and fell out of the top 10 positions due to two consecutive weeks of declining airplay.  Historically, songs that have met this criteria do not resurge – that is until Dua Lipa’s ‘Levitating.’

Thanks to an aggressive yearlong campaign, the DaBaby-assisted hit has been posting HUGE airplay gains in the last few weeks – so much so it’s sitting in the top 5 in its 20th week of charting (with no sign of slowing).

Because of this, Mediabase is instituting a new rule to account for future resurgent hits.

Report:

“According to the [new] rule, songs could return to the chart if they post four consecutive weeks of airplay gains and would be in the Top 10 for airplay. Barring a sudden and highly unlikely collapse this week, “Levitating” will meet the standard and thus return on the chart for the May 23-29 tracking period.”

Don’t call it a comeback.

Your thoughts?

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    • Dua Lipa Fan May 29, 2021

      Hmm….This may seem like old news because Dua is still on the airplay charts the last time I checked. Congratulations though to Dua again for the Longevity of Levitating. The song will surpass 20 weeks in the Top 10.

  1. Truthteller May 29, 2021

    A true organic hit. Clarksooon is seethingggg

  2. Clarks0o00ñ May 29, 2021

    2 news publications have exposed her for using payola

    Rolling stone magazine
    Billboard. Com

  3. Clarks0o00ñ May 29, 2021

    Nothing about dua’s success is organic

    She had the number 2 song in the country the same week she dropped her album only for the album to end up selling 18k pure sales and debuted at number 4

    Everything about dua is all smoke and mirrors

    • THE TRUTH 🧨🧨🧨🧨🧨🧨🧨🧨🧨 May 29, 2021

      SO TRUE 🥇

  4. Dua Lipa Fan May 29, 2021

    Hmm….This may seem like old news because Dua is still on the airplay charts the last time I checked. Congratulations though to Dua again for the Longevity of Levitating. The song will surpass 20 weeks in the Top 10.

    Not sure why my comment was posted under that other person’s comment. l’m reposting.

  5. 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) May 29, 2021

    Y’all people are slow… I’ve already played the s h I t outta this song when it first came out💅🏿💅🏿

    • 🍭marilyn monh-O-E🍭(💫Perfectly Splendid✨) May 29, 2021

      Yesssssssss da real DIVA 👠 is always ahead of it’s time

  6. Haterz Gon’ Hate May 29, 2021

    HA!!!!! The thing is seething talkin’ smack bout’ payola when it’s under federal investigation – like any label would risk fines for getting caught when the practice done exposed. Now he Gon’ say her label paid this company to change the rules in Dua’s favour 🤣🤣🤣🤣🤣🤣 It just can’t accept ISSA HIT and the casual listener base is GROWING. WE LIVE 🤣🤣🤣

  7. Clarks0o00ñ May 29, 2021

    “Levitating experienced an atypical resurgence in radio…”

    “gains…including a half-dozen versions of the song…discounted to 69¢”
    —billboard.com

    Key word ” atypical”

    Facts are facts.
    This is a extract from the billboard article that exposed dua for using payola.

    This is not the first time dua has been exposed for using payola

    Last year rolling stone magazine exposed dua for using payola.

    Dua uses payola. That’s why her album sold 18k pure sales first week and debuted at number 4.

    • Jake May 29, 2021

      D A M N you’re a bothered b I t c h LMFAO who cares lol. A typical resurgence your point??? That means nothing make sure you say the same about other artist when they have an increase in radio airplay. Levitating success will not change PERIOD. Levitating was released 7 months ago and gained more traction
      After the Grammys. People are loving the song more so duh the radio is playing it more. There is an increase across the board in metrics between sales streams and radio.
      Are you going to mention what Billboard said about the increase in sales and streams as well??? Oh I see you pick and choose what to say try again!! Are you talking about the list FLOPMILLA was on?? – Shawn Mendes, Marshmello, Halsey, Panic! At the disco, 5SOS, Eillie Goulding, Ed Sheeran
      Where’s Camilla’s Grammy?? Where is it?? You said Grammys could be bought right….Crickets 🤣😂🤣😂—-> 🚪the door. Yup no answer to that question. She’s smoke and mirrors!!

      You’re delusional keep believing you’re own lies you mean Dua the Queen of Longevity you’re bothered and upset which is why you repeat yourself tirelessly about the same crap. I could care less about false claims. You still can’t answer why Camicky did not buy some Grammys??? since the award can be bought keep dreaming!! You must be talking about your Flop Fave being the Queen of Payola!! 🤣🤣😂🤣🤣What a SNOREFEST 🤣🤣😂🤣lol it would have been at the Romance Tour Lol🤣😂🤣😂😂 The door——>🚪Camicky psycho fan lol!! I’m not reading your lies!! Bye bye trashy!! Thanks for exposing cuntmilla along with the countless of artist that you’ve stated used Payola. FLOPMILLA has 0 Grammys. If Grammys can be bought why didn’t The Weeknd, Kay Perry and Nicki Minaj buy some Grammys??? Why?? Answer that because there is no such thing. Your flop fave SCAMILLA is Grammy less and will remain that way. If Grammys could be bought then Camila would have bought one by now. Maybe she will get one with her third album release who knows. Flop ass with 10 singles and 20 different album covers couldn’t get a number 1 or a Grammy now that’s embarrassing!! She’s all smoke and mirrors. Keep dreaming trashy!! You’ve spewed out continuous lies there is no article on Billboard discussing Payola and Dua. You need to cry about that!!

      You’re bothered as I’ve stated and I’ll state it again……….Continue being bothered by Dua’s success. Rolling Stones article stated that it was investigated -along with many other artist just because someone is accused of something doesn’t make it true. That article is very old and has yet to prove anything. You can continue to spew out lies and nonsense. Billboard never stated Payola; you’re lying again. Please re-read the article it stated there was an increase in radio airplay which has nothing to do with Payola. The word payola wasn’t even mentioned. Are you going to say that about Bruno Mars 87 million impressions?
      There was a huge decline this week for leave the door open so shut it!! Are you also going to say that about the countless of Artist who had an increase in radio impressions? You’re a good liar!!

      Dua has longevity on the charts. Cry about it or just DEAL with It!! Levitating is double platinum and counting. How many Grammys does SCAMILLA have? The payola is obvious with her? She has a number 1 song and album but the Grammys paid both of her albums dust in the trash can. What happened to all those flop singles??? because they are no where to be found on the charts!! That’s sad!! I’m not surprised because her songs are mediocre and has no longevity. This is why it flopped hard. Please please worry about your fave and stop worrying about Dua who is preparing for her Tour. When is the Romance tour? When is it?? I heard it got CANCELLED!! Was the tour reschedule??? Thanks for exposing the truth about your flop fave you still have no proof to back your claims. Don’t start Now Charted at #2 sold 5 million and Levitating’s current peak position is number 2 double platinum with no payola. You really need to take your meds because you’re delusional. RIAA gave Dua her plaques. Future Nostalgia 4 million world wide sales and counting.

      • Clarks0o00ñ May 29, 2021

        All this talk still wouldn’t change the fact that rolling stone magazine and billboard exposed dua for using payola

        Future nostalgia sold 18k pure sales and debuted at number 4

        dua still has no number one song or number one album

        Her grammys are bought by the label

        Everything about dua is inorganic and fake. Smoke and mirrors

    • Jake May 29, 2021

      Lol 😂😂😂 You make my day. I can’t stop laughing how bothered you are by Dua Lipa’s success that you repeat old a s s news. You’re wasting your time it’s not going to change her chart positions or success. Bless your jealous bothered heart!! Hahaha😂😂😂What a snooze fest 💤💤💤D A M N you’re a bothered b I t c h LMFAO who cares lol. A typical resurgence your point??? That means nothing make sure you say the same about other artist when they have an increase in radio airplay. Levitating success will not change PERIOD. Levitating was released 7 months ago and gained more traction
      After the Grammys. People are loving the song more so duh the radio is playing it more. There is an increase across the board in metrics between sales streams and radio.
      Are you going to mention what Billboard said about the increase in sales and streams as well??? Oh I see you pick and choose what to say try again!! Are you talking about the list FLOPMILLA was on?? – Shawn Mendes, Marshmello, Halsey, Panic! At the disco, 5SOS, Eillie Goulding, Ed Sheeran
      Where’s Camilla’s Grammy?? Where is it?? You said Grammys could be bought right….Crickets 🤣😂🤣😂—-> 🚪the door. Yup no answer to that question. She’s smoke and mirrors!!

      You’re delusional keep believing you’re own lies you mean Dua the Queen of Longevity you’re bothered and upset which is why you repeat yourself tirelessly about the same crap. I could care less about false claims. You still can’t answer why Camicky did not buy some Grammys??? since the award can be bought keep dreaming!! You must be talking about your Flop Fave being the Queen of Payola!! 🤣🤣😂🤣🤣What a SNOREFEST 🤣🤣😂🤣lol it would have been at the Romance Tour Lol🤣😂🤣😂😂 The door——>🚪Camicky psycho fan lol!! I’m not reading your lies!! Bye bye trashy!! Thanks for exposing cuntmilla along with the countless of artist that you’ve stated used Payola. FLOPMILLA has 0 Grammys. If Grammys can be bought why didn’t The Weeknd, Kay Perry and Nicki Minaj buy some Grammys??? Why?? Answer that because there is no such thing. Your flop fave SCAMILLA is Grammy less and will remain that way. If Grammys could be bought then Camila would have bought one by now. Maybe she will get one with her third album release who knows. Flop ass with 10 singles and 20 different album covers couldn’t get a number 1 or a Grammy now that’s embarrassing!! She’s all smoke and mirrors. Keep dreaming trashy!! You’ve spewed out continuous lies there is no article on Billboard discussing Payola and Dua. You need to cry about that!!

      You’re bothered as I’ve stated and I’ll state it again……….Continue being bothered by Dua’s success. Rolling Stones article stated that it was investigated -along with many other artist just because someone is accused of something doesn’t make it true. That article is very old and has yet to prove anything. You can continue to spew out lies and nonsense. Billboard never stated Payola; you’re lying again. Please re-read the article it stated there was an increase in radio airplay which has nothing to do with Payola. The word payola wasn’t even mentioned. Are you going to say that about Bruno Mars 87 million impressions?
      There was a huge decline this week for leave the door open so shut it!! Are you also going to say that about the countless of Artist who had an increase in radio impressions? You’re a good liar!!

      Dua has longevity on the charts. Cry about it or just DEAL with It!! Levitating is double platinum and counting. How many Grammys does SCAMILLA have? The payola is obvious with her? She has a number 1 song and album but the Grammys paid both of her albums dust in the trash can. What happened to all those flop singles??? because they are no where to be found on the charts!! That’s sad!! I’m not surprised because her songs are mediocre and has no longevity. This is why it flopped hard. Please please worry about your fave and stop worrying about Dua who is preparing for her Tour. When is the Romance tour? When is it?? I heard it got CANCELLED!! Was the tour reschedule??? Thanks for exposing the truth about your flop fave you still have no proof to back your claims. Don’t start Now Charted at #2 sold 5 million and Levitating’s current peak position is number 2 double platinum with no payola. You really need to take your meds because you’re delusional. RIAA gave Dua her plaques. Future Nostalgia 4 million world wide sales and counting.

  8. Jake May 29, 2021

    Dua success is very much organic shut the f u c k hater you know who your are. Always talking s*** damn nuttcase.
    Don’t Start Now debuted Number 30 Peaked 2 4x platinum close to 5x platinum.
    Levitating debuted at 73 Peaked Number 2 so far 2x platinum.
    Break My Heart debuted 21 Peaked 13 Platinum status.
    New Rules debuted 90 Peaked 6 5x platinum.
    IDGAF debuted 92 Peaked 49 2x platinum.
    We’re Good debuted 54 Peaked at 31 so far.
    One Kiss debuted 62 Peaked at 26 3x platinum.
    Future Nostalgia debuted Number 4 Peaked at Number 3 a year later the longevity still in the Top 10 for fourteen weeks straight since February. Now selling close to 1,500,000 and 4 millions in sales worldwide. These are all true facts. Unlike some who released 10 singles and flopped real hard. Dua has longevity. Slow and steady wins. Some debut high and free fall the next week with no longevity on the charts.
    The longevity and climb speaks for itself, not all successful songs debut high, some start off on the lower end and climbs up the chart. Dua’s success is very much organic the haters are BOTHERED.

    • Clarks0o00ñ May 29, 2021

      Dont start now was number 2 the same week she released her album future nostalgia, so why did her album debut at number 4 selling 18k pure sales

      Explain the rolling stone magazine article that exposed dua for using payola

      Explain the billboard.com article exposing dua for using payola

      We are waiting……

      Havana was number 2 the same week camila released her debut album, Camila’s album debuted at number 1 the following week and Havana rose to number 1 also simultaneously.

      That’s how u know organic success.

      Same with Olivia rodrigo. She has the number 1 song in the country right now and her album is predicted to hit number one this week.
      Organic success.

      Dua’s success is inorganic.
      She using payola, streaming farms, bots etc.
      Future nostalgia sold 18k pure sales and debuted at number 4.

      • Jake May 29, 2021

        You are bothered it won’t change her success keep talking c r a p we don’t care it’s not going to change her chart positions. You are wasting your. Billboard was talking about her increase at radio so keep saying the same crap. D A M N you’re a bothered b I t c h LMFAO who cares lol. A typical resurgence your point??? That means nothing make sure you say the same about other artist when they have an increase in radio airplay. Levitating success will not change PERIOD. Levitating was released 7 months ago and gained more traction
        After the Grammys. People are loving the song more so duh the radio is playing it more. There is an increase across the board in metrics between sales streams and radio.
        Are you going to mention what Billboard said about the increase in sales and streams as well??? Oh I see you pick and choose what to say try again!! Are you talking about the list FLOPMILLA was on?? – Shawn Mendes, Marshmello, Halsey, Panic! At the disco, 5SOS, Eillie Goulding, Ed Sheeran
        Where’s Camilla’s Grammy?? Where is it?? You said Grammys could be bought right….Crickets 🤣😂🤣😂—-> 🚪the door. Yup no answer to that question. She’s smoke and mirrors!!

        You’re delusional keep believing you’re own lies you mean Dua the Queen of Longevity you’re bothered and upset which is why you repeat yourself tirelessly about the same crap. I could care less about false claims. You still can’t answer why Camicky did not buy some Grammys??? since the award can be bought keep dreaming!! You must be talking about your Flop Fave being the Queen of Payola!! 🤣🤣😂🤣🤣What a SNOREFEST 🤣🤣😂🤣lol it would have been at the Romance Tour Lol🤣😂🤣😂😂 The door——>🚪Camicky psycho fan lol!! I’m not reading your lies!! Bye bye trashy!! Thanks for exposing cuntmilla along with the countless of artist that you’ve stated used Payola. FLOPMILLA has 0 Grammys. If Grammys can be bought why didn’t The Weeknd, Kay Perry and Nicki Minaj buy some Grammys??? Why?? Answer that because there is no such thing. Your flop fave SCAMILLA is Grammy less and will remain that way. If Grammys could be bought then Camila would have bought one by now. Maybe she will get one with her third album release who knows. Flop ass with 10 singles and 20 different album covers couldn’t get a number 1 or a Grammy now that’s embarrassing!! She’s all smoke and mirrors. Keep dreaming trashy!! You’ve spewed out continuous lies there is no article on Billboard discussing Payola and Dua. You need to cry about that!!

        You’re bothered as I’ve stated and I’ll state it again……….Continue being bothered by Dua’s success. Rolling Stones article stated that it was investigated -along with many other artist just because someone is accused of something doesn’t make it true. That article is very old and has yet to prove anything. You can continue to spew out lies and nonsense. Billboard never stated Payola; you’re lying again. Please re-read the article it stated there was an increase in radio airplay which has nothing to do with Payola. The word payola wasn’t even mentioned. Are you going to say that about Bruno Mars 87 million impressions?
        There was a huge decline this week for leave the door open so shut it!! Are you also going to say that about the countless of Artist who had an increase in radio impressions? You’re a good liar!!

        Dua has longevity on the charts. Cry about it or just DEAL with It!! Levitating is double platinum and counting. How many Grammys does SCAMILLA have? The payola is obvious with her? She has a number 1 song and album but the Grammys paid both of her albums dust in the trash can. What happened to all those flop singles??? because they are no where to be found on the charts!! That’s sad!! I’m not surprised because her songs are mediocre and has no longevity. This is why it flopped hard. Please please worry about your fave and stop worrying about Dua who is preparing for her Tour. When is the Romance tour? When is it?? I heard it got CANCELLED!! Was the tour reschedule??? Thanks for exposing the truth about your flop fave you still have no proof to back your claims. Don’t start Now Charted at #2 sold 5 million and Levitating’s current peak position is number 2 double platinum with no payola. You really need to take your meds because you’re delusional. RIAA gave Dua her plaques. Future Nostalgia 4 million world wide sales and counting.

  9. UHoesFunny May 29, 2021

    Lmfaooo. Once Camicky’s one and only psychotic fan in here pleasing his case on who’s achieved what when in reality the REAL PAYOLA Queen is his fav Cuntmilla 💀 sorry that she never found her footing babe, but that’s not Duba’s fault lmaoo. It’s her racist antics, her billy goat voice, and horse face that caused that ruckus 😂😂 you gotta talk that one up with the Lord 🙏🏽 Because nobody cares about these stats you post lol. When your fav comes out in this new era then talk to us. Until then shut the fck up and try not to be late for those racist shock therapy classes w your fav 🤦🏾‍♂️😂😂😂 how PATHETIC…

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