Rihanna is expanding her empire.
For, the ‘Needed Me’ singer is taking her Savage X Fenty brand to storefront locations.
More details below…
In a new interview with Bloomberg, Christiane Pendarvis, the co-president and chief merchandising and design officer at Savage X Fenty said:
“Retail is an important part of our growth strategy. You’ll absolutely see some stores in 2022.”
“Because fit and comfort are so important, there are just customers who don’t feel comfortable purchasing online.”
The new locations will be the brand’s own stores as opposed to a store-within-a-store format. Pendarvis then goes on to divulge that the stores will initially be in the United States before potentially expanding across the globe.