‘To Die For,’ the latest single from Sam Smith, isn’t exactly living up to the success of its era’s predecessors ‘Dancing with a Stranger’ and ‘How Do You Sleep?’
The title track from their tertiary LP (due May 1), the Stargate-produced song – released Valentine’s Day 2020 – fared fairly on the UK side of the charts but premiered at #46 on the Hot 100 and sits at #61 as of time of this report.
Hoping to turn the tide, the British crooner activated the promo campaign for the tune and its parent album with a partnership with Youtube Music. Recently taking to a UK wig shop (a setting chosen to mimic the song’s music video), Smith answered fan questions that ranged from discussing life as a non-binary person to concepts found on the new project.
See the fun sitdown inside:
The interview session seen above came a week after the inaugural televised performance of the single on ‘The Graham Norton Show.’
Watch it below if you missed the action when it originally aired:
He is getting chunky again
His music is flopping big time
People are turned of by his flamboyant style.
I loved the other two singles, this one not so much…
I would like it more as a an Album track, cause its actually a good Song. But it’s not single worthy.
And Sam, dont know, he f***** this era up. I mean, Dancing with a Stranger was released like a year ago. Thats when he should have started promoting that Album. That song was a hit, but officially starting the promo Phase with such a slow song isnt very smart. On top of that, he is milking that non binary thing way too much. No one cares that you’re gay, no one cares that you like to wear Mascara. It hasnt been a topic the last eight years, so why are you making it a deal now?
Eating his dwindling sales?