Rihanna is officially launching her own haircare line.
And unsurprisingly it’s joining her Fenty empire.
Full story below…
Moments ago, RiRi lifted the lid on Fenty Hair – a venture she teased earlier this year.
Check out the slick reveal video for the brand, which launches on June 13:
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Speaking on the venture, Rih – who has built a billion-dollar fortune by way of Fenty Beauty and Savage x Fenty – said:
“New family is moving in! @fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿♀️WE COMING 6/13
But sign up NOW so you can get access and shop before anyone else 👀 FENTYHAIR.COM.”
The move sees Rihanna follow in Beyonce’s footsteps after the launch of the award-winning brand Cecred. Girl power!
BUT WHERE IS FENTY MUSIC?
His hair is real so why bothering making wig????
Ended FLOPcred
Yeah, new album at the end of 2025
The wig is a mess
This bish is all scalp! Who’s buying this s***? 🤣 Unfortunately many of you sheep will.
That’s a wig! And it looks thirsty asf! Love me some Riri but those that know what to look can see that’s not a good first reveal / tease. Uh oh. 😰
Funny. Hope it’s a success for her.