British supermarket ‘Sainsbury‘s has come under fire for offering customers the ’12 Years a Slave’ look, doing so in celebration of the movie’s DVD release in the market.
Details on their surprising stunt below…
The Independent reports:
For reasons unknown, an Oxford branch of the supermarket embellished its DVD and Blu-ray stand for Steve McQueen’s film about the horrors of slavery with a mannequin wearing a similar outfit to that of protagonist Solomon Northup.
Looking defiantly summer-ready, the mannequin wears a loose-fitting, holey beige shirt and black trousers, completing the look with a twig in the front pocket.
Backed by spindly branches and standing next to a plaque that shouts ‘NEW’, it wears a tag around its neck bearing the price of the recently-released DVD, suggesting the clothes themselves aren’t for sale, though the juxtaposition is a strange one nonetheless.
In response to their alleged trivialisation of slavery, a company spokesperson shared:
We can only apologise. It’s been taken down from the Heyford Hill store and clearly should never have gone up in the first place.