As we reported, Taylor Swift made history in more ways than we could count thanks to the massive success content found aboard her eighth studio album, ‘Folklore.’
Its lead single, ‘Cardigan,’ was particularly noteworthy as it debuted at #1 on the Hot 100, penciling her in history books as the third female artist to premiere three songs (over her career) at the tally’s summit. However, while the Aaron Dessner-produced hit’s journey to #1 was fueled by an impressive combination of streams, sales, and radio airplay, a big component of its overall first-week figures were afforded by multiple physical/digital combinations that offered buyers everything from physical CD or vinyl singles that would arrive at a later date.
Like Ariana Grande & Justin Bieber (‘Stuck With U’), Katy Perry (‘Daisies’), and 6ix9ine and Nicki Minaj (‘TROLLZ’) before her (all of whom utilized this tactic to score big first-week numbers), Swift is set to see ‘Cardigan’ take a big fall in week 2 as a result.