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This week brought with it the news that the hotly anticipated LP will be arriving next Friday (August 14th).
Building on the success of last year’s ‘African Giant’ (which birthed bops such as ‘Anybody’) as well as Burna’s appearance on Beyonce’s compilation ‘The Gift,’ the LP is easily one of the year’s most buzzed about offerings.
Now, as the countdown to its release commences, Diddy’s involvement hasn’t just been divulged, it’s been dived into.
In a profile piece by the NY Times, it was revealed that the Bad Boy exec was brought on when “80 percent” of the music was done to lend “fresh ears” and contribution – which he did by way of roping in Chris Martin andAnderson .Paak.
Speaking on working with Burna, Diddy said:
“I’m on record that I like hit records. If they’re not hit records, I don’t like them,.
A lot of times when an artist wants to be coached or pushed to maybe a greater level, that’s where I’ve come in. He, as every artist, he wants his music to be heard by the world. He doesn’t care about crossing over. You know, he’s not trying to get hot. He’s not, like, ‘I want to be a big pop star’ — he’s already a star. He wants his music to be heard, his message, his people.”
He went on to add:
“The thing that I learned about him is the importance of what he’s doing for his nation and representing the people that aren’t really heard globally. Through this album, I think it’s important for Africa to be heard. And so it’s bigger than just an album. He’s not just on a musical artist trip. He’s a revolutionary. His conviction is serious.”
A super unique pairing, but one we’re excited about.
Burna’s heat streak is undeniable and Diddy’s ability to add value is too.