Adidas have big plans for their Beyonce collaboration.
Announced last month, the singer and sportswear giant have teamed up for a global relaunch of Bey’s Ivy Park alth-leisure line and more.
As reported, it was revealed that the partnership is being taken seriously by all sides and is being engineered to deliver colossal results a la Yeezy. Indeed, the performer is said to be so committed to the venture that she’s building a dedicated team who’ll head up operations from either Los Angeles or Oregon (where Adidas HQ is).
Now, more is being divulged – specifically the launch frame.















