Here at That Grape Juice, we’re always on the look-out for new and exciting talent. Case in point Alex Parvenu.
Hailing from London, the soul-filled singer has been drumming up all sorts of buzz on the live circuit and has received early nods from the likes of Tom Elmhirst (Amy Winehouse, Adele) and Fugees hitmaker Jerry Wonder.
Now the rising star is aiming to beam into mass consciousness with official impact single ‘It Wasn’t Me.’
Boasting a skillset that is multi-tiered, Parvenu not only wrote and produced the jam – he directed its animated video.
Featuring “appearances” from a number of notable faces, the star-studded clip puts a satirical spin on the song’s narrative which he explained as such:
“It’s every dad’s worst nightmare when their beloved daughter brings home their boyfriend. In that moment, one forgets that they too were once in the same position as ‘the boyfriend’.”
Watch the fun-filled visual below…