New rules, indeed!
In a world where music consumption is dominated by digital downloads and streaming, many once thought traditional radio was a dying format – until Dua Lipa‘s 2020 hit ‘Levitating,’ that is.
Thanks to an unprecedented resurgence on the platform, the Koz-produced cut – once written off after its initial failure at launch – has literally rewritten the rules on how long a song’s lifeline can be extended due to radio success.
Now, for the first time in its enduring tenure, ‘Levitating’ has been lifted to the apex of the format’s tally.