JoJo isn’t letting the pandemic put a pause on the campaign for new album ‘Good To Know.’
For, moments ago, the songbird hatched the video for ‘Small Things.’
A fan-favorite from the LP, the track was initially set to serve as its lead single. But the decision was made to press on with the equally well-received ‘Man’ – which is making steady strides on radio.
Unpacking the reason to release the visual, Jo explained:
“I’ve been trying to wait for the right moment to share this video with you. With everything going on in the world and in our own backyard, I didn’t want anyone to misconstrue its release as some kind of indication that I’ve moved on from the revolution at hand, here in America.
I want to say it clear as day: Black people made me who I am. Not only my longest standing friendships, but also the record executives, mentors, teachers, romantic partners, and loyal fans who believed in me and took a chance on me – they have all shaped me. Without their support in every way, and without the artists who inspire me to make music, I would not exist. My support for Black lives/art/love/safety/freedom is not a phase nor does it have an expiration date. I’m honored to be a part of R&B culture and I never take my warm reception for granted. Here’s a piece of art that we made to express how painful it can be to hold in your feelings. To act like you’re okay, when- in all honesty- you’re not. I wanted to video to feel like catharsis.”
Check out the video for ‘Small Things’ below…