The promo campaign mounted for Jennifer Lopez‘s latest album, ‘This Is Me…Now,’ was nothing short of impressive.
When not tackling morning and late night talk shows, Lopez made her rounds to ‘SNL‘ as well as radio, print, and Web outlets amid promotion of the project’s accompanying movie on Prime Video.
The combined potency of the exposure helped ‘Now’ soar to be the week’s best-selling album, defeating the likes of Billboard top-sellers like Yeat‘s ‘2093,’ Kanye West and Ty Dolla $ign‘s ‘Vultures 1,’ Usher‘s ‘Coming Home,’ and Taylor Swift projects.
Yet, in a polarizing twist, the figures that lifted it to #1 on the pure Album Sales chart were barely enough to land it in the Billboard 200’s top 40.