Rising stars like Doja Cat and Megan The Stallion may be able to attest to the power of TikTok as a promotional tool to help hoist songs to higher regions on the Hot 100, but so can their more seasoned counterparts like Kesha and Jason Derulo.
The latter has become a poster child of sorts for the benefits of strategic marketing using the platform as his time and monetary investments into the controversial social media venture have proven themselves fruitful multi-fold.
Having already boasted making millions from his own trendy TikTok videos, now – thanks to increasing interest of a dance challenge for his latest song ‘Savage Love’ – the 30-year-old has found himself re-entering the Hot 100 for the first time in a long time.
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