Let some critics tell it, R&B superstar Usher‘s new album, ‘Hard II Love,’ does not live up to its title.
Noted by many-a-reviewer for its tracklist being lined with moving ballads and daring departures from mainstream R&B, the set’s lead singles –‘Crash,’ ‘No Limit’ (ft. Young Thug), and ‘Rivals’ (featuring Future) – have proven themselves a clear, yet strategic and intentional attempts to draw today’s younger listeners.
From where we (the buying public) stand in relation to the boardroom (on the outside looking in), however, it appears the strategic tactics stopped there. For, with a surprise early release and few promotional appearances to announce its availability, the absence of buzz for the project may see ‘Hard II Love’ very ‘Hard II Find’ in the upper rankings of the Billboard 200.
An alarming fact given the high hopes many had for ‘Hard’ to help return the one-time chart champion back to his former glory…