Produced by dynamic duo The Neptunes, ‘Love’ what the first taste in what was to become a promising solo career for the former “boyband-er.” After leaving *N’SYNC behind, the singer got in the studio with Pharrell and Chad Hugo of the Neptunes as well as future partner-in-rhyme Timbaland to craft his debut album ‘Justified’ from which the single was extracted.
Although it wasn’t a global hit like some of its successors, it still managed to peak at #11 on the Billboard Hot 100.
Helmed by Bucky Chrome, the music video for the song showcased Justin engaging in intricate choreography – courtesy of the great Marty Kudelka – and serenading his love interest dance moves on the street in a similar fashion toMichael Jackson in the video for ‘The Way You Make Me Feel.’
Freshly out of his bubble gum pop band as well as his relationship with a then wholesome Britney Spears, JT needed an image makeover, which probably explains the steamier scenes between him and the model of choice that can be found in the visual.
