Imitation is the best form of flattery.
The above, a fact ‘Fancy’ singer Beyonce will no doubt be aware of today, following her British chart triumph on Sunday.
For, as if by coincidence, the hours that followed her chart win saw long time rival Rihanna announce she was to slash the price of her new LP ‘Unapologetic‘ by half in the very same market.
Did her seemingly reactive move pay off?
Find out below…