Finally.

Beyonce‘s promotional campaign for her blockbuster new album is gathering steam…again.

In recent months, many have vented about the tour-focal approach the singer has taken to pushing the Double Platinum LP – which arrived in a surprise capacity last December. After all, with minimal traditional promo, the visual album continued to bulldoze the competition for months on end – almost creating no “need” for exhaustive plugging.

Still, in news that will no doubt delight the singer’s ever-buzzing BeyHive, HBO have announced an innovative set of live performances from King B herself.

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30,000 units.

Believe it or not, that is how much Jennifer Lopez’ latest LP ‘AKA’ is set to move in its first week of release.

Fortunately for her fans, that sales prediction did nothing to deter the upbeat performer’s promo efforts this week, joining ‘The Breakfast Club‘ for an interview arranged to support the project.

There, in keeping it 100 with the show’s hosts, she weighed in on her own sales and shared her thoughts on Mariah Carey’s ‘The Elusive Chanteuse’, which now stands as the singer’s lowest performing album to date.

Lopez’ words below…

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Some sell singles.

Some sell albums.

Nicki Minaj? Well…she sells both.

Indeed, with a run that’s welcomed more Platinum plaques, #1 albums and arena tours than the bulk of today’s Pop acts, the Rap royal has been give good reason to brag and boast today, thanks to numbers pulled in by her latest single ‘Pills N Potions.’

‘Pink’ power below…

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It was the sure-fire smash that never was. The scrapping of Lady GaGa‘s‘Do What U Want’ video remains one of the most devastating injustices to happen to Pop in recent memory. A fact, yes fact, made worse by the silence that greeted questions surrounding its whereabouts.

The speculation ended today, however, thanks to TMZ.

For, not only have the outlet provided the reason for the visual’s axing, they’ve unzipped a sneak peek at it too.

The clip and the explanation await below…

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Congratulations are most certainly in order for ‘Black Widow‘ rapper Iggy Azalea!

That’s right, while global sales of her debut LP ‘The New Classic’ may stand as a cause for commercial concern, one’d be hard pressed to ignore the impact made by its latest single ‘Fancy‘!

Full story below!

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Diva Jennifer Lopez must have smoke blowing from her stilettos. Because, her promo schedule for new album ‘A.K.A’ has been nothing short of infallible.

The superstar’s latest stop was ‘The Wendy Williams Show’ today; there, she dished on music, motherhood, and marriage. Perhaps, most interestingly, the 44-year-old took the opportunity to confirm speculation that she has split with Casper Smart – telling Williams that she is single and “has been for a few months”.

What are you waiting for? Check out the interview below…

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Already boasting the “must see” factor, the BET Awards 2014 was given an added boost moments ago when additional performers were announced.

Set to air on June 29th live from the Nokia Theatre at L.A Live, the show has already been whipping up ample buzz thanks to confirmed performances from Usher, Jennifer Hudson, Drake, Lil Wayne, and Robin Thicke.

Now, a fresh batch of names join the list – led by a certain Nicki Minaj.

More details below…

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There, quite literally, is no stopping the rise of a certain Lupita Nyong’o.

For the ’12 Years A Slave’ actress, recent months have brought with them Oscars, Golden Globes, a myriad of magazine covers, new roles, and a slew of endorsement deals.

Today, though, serves as quite the landmark for the Kenyan born talent – who has been unveiled as the latest cover star of Vogue magazine.

The budding superstar styles and profiles in the stunning shoot, which was lensed by Mikael Jansson for the July 2014 issue of the fashion bible.

We’re loving everything about Ms. Nyong’o’s narrative and imagine more will when they check out her new feature. Peep more pics below…

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Mark your calendars! September 15th brings with it the return of FOX talk show ‘The Real’.

Fresh from its successful Summer test season last year, the the daytime talker is back with a full series order – much to the delight of its ever growing audience.

Fronted by Tamera Mowry, Tamar Braxton, Adrienne Bailon, Jeannie Mai, and Loni Love, the show takes a sassier, more candid approach to a format that has been championed by the likes of ‘The View’ and ‘The Talk’ – hence the apt title ‘The Real’.

In building buzz towards to its big debut, the show was unzipped two titillating teasers. Check ’em out below…

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With new single “Crazy Stupid Love” proving more a grower than an immediate show-er, Cheryl Cole is tasked with making every promo moment count.

It”s little surprise, then, that The X Factor UK judge makes her magazine return a-front of Elle.

The former Girls Aloud member attempts ) Tackle chores Thurs best-horoscope.com onward. to serve glam, but we”re not sure she hits the mark.

It goes without saying that Cheryl is all sorts of a stunner, but the cover serves more Pat Butcher than high fashion. Unfortunate.

Your thoughts?

Brit-bred crooner Sam Smith is riding the wave of success with his critically hailed debut ‘In The Lonely Hour’.

Blazing the charts on both sides of the Atlantic, the LP has already topped the Album tally in the UK (with blockbuster sales to boot) and is in fierce contention to do the same in the US – where it was released this week.

So as to give the set a boost, the 22-year-old took to the stage on the Late Show With David Letterman last night to perform hit single ‘Stay With Me’.

Backed by a mini orchestra and soul-filled background vocalists, the young wonder’s performance awaits below…

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Wherever Michael Ealy goes, pandemonium follows. The actor’s visit to The Wendy Williams Show today was no different.

There to promote eagerly anticipated movie ‘Think Like A Man Too’, which he stars in alongside Kevin Hart and Gabrielle Union, Ealy first had to fend off (or more accurately, soak in) the adoration of the audience before getting a word in.

Once able to speak, the star dished on the movie, his recent marriage, and why (prior to now) he’s been so private about his personal life.

Peep the interview below…

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