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As if MAC, OPI cosmetics, and Adidas aren’t enough, Harajuku Barbie Nicki Minaj is now trading in her signature pop stylings for a new kind of pop – a commercial with Pepsi.  One of many stars (see:  Katy Perry, etc) tapped for the cola makers’ “Live For Now” global campaign, full view of Minaj’s advertisement, entitled “Now In the Moment”, is set to debut Monday (May 7).

Set to feature a reloaded version of her hit ‘Moment 4 Life’, fans learned of the collaboration weeks ago when it was announced she’d inked a multi-million dollar deal with soda giants.

Your thoughts?

A call from fans may have been the real motivation behind the latest collaboration between R&B hitmakers Trey Songz and Kelly Rowland.  But whatever the reason, what the two are cooking up is seemingly coming to a boil.

As anticipation mounts for the Benny Boom-directed visual to ‘Heart Attack’, the official lead single from the ‘Bottoms Up’ bleater’s 5th studio album ‘Chapter V‘, fans ready for the on screen chemistry between Rowland and Songz.  A chemistry we’ve previously seen teased at the two’s sizzling 2011 BET Awards performance.

Now, while we’ve shown you the teaser for the video, catch even more fever once you get a glimpse of the behind the scenes action below:

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Kelly Rowland rocked the news-wire yesterday when she formally announced that she has will not be returning The X Factor UK.

The ‘Motivation’ singer, who starred as a judge on the hit show last year, declared that a number of career commitments prevented her from reaching a satisfying agreement with producers of the ITV series.

Now, with a new album in the pipeline and the show’s gruelling schedule no longer an issue, That Grape Juice TV weigh up the Ms. Kelly’s next move!

Hit ‘PLAY’ to watch our very own Patrick serve up The Business on Kelly’s X Factor exit!

Your thoughts?

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It’s the interview the world watched and waited for. And today it finally aired.

Following in the footsteps of his late wife’s family, Bobby Brown opened up about the shocking death of Whitney Houston.

In an exclusive sit-down with Matt Lauer on the Today Show, the man Houston routinely referred to as “the King” addressed their controversial relationship, drug use, the moment her heard of her passing, and much more.

Watch Brown tell all below…

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For all the pamper and posing, modelling is no easy feat. Especially when Black. Just ask Tyra Banks and Naomi Campbell.

Beyond being two of the most renown ethnic entities in the industry, the ladies have become synonymous with the word “supermodel” itself.

However, while often celebrated collectively, their own personal relationship was fraught with tension. Intensified by the media and mutual “friends”, bad blood boiled to feverish temperatures during their heyday only cooling when Banks invited her British-bred rival onto her talk-show in 2006.

Watch as the divas debate their differences above and below…

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Who would have ever guessed that ‘Bubbly’ singer Colbie Caillat and consciences rapper Common would collaborate on a song together?!

Turns out the unlikey duo paired up for ‘Favorite Song’, the latest single from Caillat’s new album ‘All Of Me’.

Speaking on the duet, Caillat told fans via her website: “[Common] ended up singing his song ‘The Light,’ and he needed a girl singer [for the chorus] and I was like, ‘I know it!.'” Later adding, “It took about a year for us to get something together, but it worked out better than we could have imagined.”

Watch the video after the jump and sound-off below.

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With merely a month remaining until Usher‘s ‘Looking 4 Myself” hits stores, the Pop superstar has unwrapped it’s official cover and tracklist.

Due on June 12th, the set – which is preceded by singles ‘Climax’, ‘Scream’, and ‘Lemme See’, boasts production from the likes of Swedish House Mafia, Jim Jonsin, Diplo and Pharrell Williams.

You’ve seen the “interesting” cover above, now peep the tracklist below…

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Get intimate with ‘Balcony‘, the latest cut by Bad Boy beauty Cassie.

Produced by ‘Motivation‘s Rico Love, the number can be found on the star’s forthcoming album and follows the dance hit ‘King Of Hearts‘.

Step into her ‘Balcony’ below…

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Congratulations are certainly in order for Omarion.

For, after spending the last few years in what some might career limbo, he has inked a lucrative recording contract- with Rick Ross.

Peep the announcement below…

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After paying homage to Beyonce, honoring Amy Winehouse and upstaging Rihanna, JoJo takes on the mother of all Pop- by covering Madonna‘s ‘Like A Virgin’.

Peep the star perform the cut at LACMA for the Harvard-Westlake Charity event in L.A. below…

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It was business as usual for Britney Spears yesterday, hiding from paparazzi on her way out of an office building.

Sporting a considerably slimmer fame, the icon was helped to her car by a security guard shielding her face with what appears to be a schedule.

More below…

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As Rihanna winds away her career in the strip-club, her more-able replacement Rita Ora continues to justify her buzz.

Hand-picked as VEVO’s Lift artist of the month, Ora’s recent UK tour was chronicled by the media juggernaut.

Watch the 22 year old Roc Nation star elevate her status below…

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