The 2010 FIFA World Cup Kick-Off Celebration was held yesterday to launch the most viewed sporting even on Earth. The show, which was held in Soweto, South Africa, featured performances from the Black Eyed Peas, Shakira, Alicia Keys, John Legend and K’naan. Check out the performances below:

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Check out Kelis on the cover of the latest issue of the UK’s PRIDE magazine. PETA’s public enemy #1 is prepping for the release of her ‘4th of July’ music video on June 16th and the US release of her ‘Flesh Tone’ LP on July 6th.

What do you think of the cover?

It has been announced via Kelly Rowland‘s official MySpace page, that she is set to release two Stateside singles simultaneously – ‘Grown Woman’ and ‘Rose Coloured Glasses’.

As previously reported, ‘Grown Woman’, which was produced by Stargate and written by Ne-Yo, will serve as Rowland’s Urban-geared release. For the mainstream audience, the Dr Luke produced / Ester Dean penned ‘Rose Coloured Glasses’ will be serviced. Both songs are set to make their radio debut on June 29th.

In the meanwhile, you can take a listen to Electro-ballad ‘Rose Coloured Glasses’, which is growing on me, below…

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There appears to be no stopping Alexandra Burke, who has today been announced as the new ambassador of ‘Sure Women’ deodorant.

The X Factor winner continues to spawn hit after hit, amassing multi-platinum record sales in the process. Now, Burke will front Sure’s new campaign, in what insiders are saying is a very lucrative deal for the 21 year old.

Speaking on her new role, Alex said:

“I’m really excited to be working with Sure Women. It’s my favourite deodorant brand and it’s always been a part of my daily routine. With my demanding schedule, Sure is the only deodorant I can trust to keep me feeling100% fresh and dry all day long.”

More power to her!

Your thoughts?

According to hitmaker will.i.am, British Pop star Cheryl Cole recently signed a US deal with his will.i.am Records imprint (which is distributed via Interscope). Cole joins the likes of the Black Eyed Peas, Fergie (solo) and Kelis on the label. More after the jump…

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Outkast’s Andre 3000 is the latest to lay down a verse on Ciara‘s Urban smash ‘Ride’. Take a listen after the jump…

Tidbit: Our interview with Ms. Ciara went fantastically well. Look out for it at the start of next week.

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The wheels are beginning to flow in motion for the promotional efforts for Kelly Rowland‘s new project. The ‘Commander’ singer is featured in fashion magazine ELLE‘s July issue.

Peep more pics from the shoot, which was snapped at the W Hotel in New York last week, below…

Your thoughts?

Usher hit the stage on ‘The View’ today. The R&B singer performed ‘There Goes My Baby’ for the studio audience as part of the continuing promotional campaign for his ‘Raymond vs Raymond’ album. Check out the performance below:

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It seems like the rumours of a rift between Beyonce and Kelly Rowland can finally be laid to rest. The former Destiny’s Child alums were snapped together at Jay-Z’s show here in the UK last night at the Birmingham NEC Arena.

Though crappy quality, this appears to validate their continued friendship…

Your thoughts?

Christina Aguilera took her promotional campaign to ‘Regis & Kelly’ this morning. The singer performed her unsuccessful single ‘Not Myself Tonight’ from her ‘Bionic’ album which is also set miss the top of the charts. Check out Aguilera’s performance below:

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Diddy & Dirty Money pose for the paps after arriving at St Pancreas Station here in London town. The trio ironically boarded a train from Paris, where they had been promoting their forthcoming LP…‘Last Train To Paris’.

Your thoughts?

After her much publicised quest to secure her High School Diploma, R&B star Fantasia graduated earlier this week in her home-town of Charlotte, North Carolina.

Check out the footage after the jump…

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