Camila Cabello‘s ‘Bam Bam’ may have premiered on last week’s Hot 100 to the tune of her second-highest debut on the tally yet (as we reported here), but – if industry analysts are to be believed – the Ed Sheeran-assisted number is set to slip outside of the top 40 in just its second week of charting.
To turn the tide for the Ricky Reed-produced breakup anthem, Cabello’s revving up the promo engine in its support.
Having already given her dedicated fans (affectionately called #Camilizers) a live performance of the cut on the late nite TV circuit, now she’s inviting them to a peek at the behind-the-scenes action of the song’s Mia Barnes-directed music video.
Look inside to see the happenings on the other side of the camera.