In an era of award shows of every kind watching their ratings tumble to historic lows, the Academy Awards announced the inaugural “fan-favorite” award as a mean to turn the tide and increase engagement.
Relying on audiences to vote on their favorite movie of 2021, fans of the year’s most talked about motion pictures took to Twitter in droves to ensure their fave was unveiled as the first winner of the honor.
Upon its announcement, Amazon’s Camila Cabello-led ‘Cinderella’ was leading the race to the Oscar finish line (as we reported here). By voting’s close on March 3, however, a new frontrunner had emerged.