For some artists brand diversification only serves as a means to a profitable end.
For others, like say the singer Patti LaBelle, it gives them the opportunity to share more of who they are through services and products targeted at the lifestyles of fans who have already purchased their material.
Today, LaBelle’s authentic foray into food has seen her prove that magic happens when the right persons takes a risk and presents the right product to the world.
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