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For some artists brand diversification only serves as a means to a profitable end.

For others, like say the singer Patti LaBelle, it gives them the opportunity to share more of who they are through services and products targeted at the lifestyles of fans who have already purchased their material.

Today, LaBelle’s authentic foray into food has seen her prove that magic happens when the right persons takes a risk and presents the right product to the world.

Full story below…

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Patti‘s pies are bringing all the boys to the yard.

Details on how and why LaBelle‘s goodies have gone viral below…

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Janet Jackson has ample cause to jubilate after comeback album ‘Unbreakable’ opened atop of the Billboard 200 this week.

The good news doesn’t stop there for the singer’s supporters, because BMG (the home of Jackson’s newly launched label Rhythm Nation) have revealed that they have a long-term, multi-tier commitment to the project.

Details below…

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Jay Z is in quite the position.

On the one hand, he’s married to one of the industry’s most prolific stars, while on the other he’s helped create the career of her rival.

Of course, the latter refers to Rihanna – whose success (or current lack-thereof) has been the subject of much debate this year.

The campaign for her eighth studio album has been muddied and marred by under-performing singles and endless delays.

Still, in attempting to help his prized project keep up appearances, the Roc Nation mogul has offered his insight to the latest goings on in her career.

Speaking in the starlet’s latest Vanity Fair feature, Jigga muses on the her new record label, Westbury Road (which Roc will distribute), as well as Rih’s recent acquisition of her past and future master recordings. He also offers his stance on the incessant push-backs of ‘R8.’

His words below…

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Fierce feline Nicole Scherzinger rocked the Pop sphere as part of the Pussycat Dolls, yet her solo roars haven’t had much volume.

Indeed, despite a slew of singles since 2007, she’s yet to release an album in the US. And, though achieving a degree of success with her European LP ‘Killer Love’ in 2011, follow-up ‘Big Fat Lie’ was a truthful chart tragedy.

The poor performance of the latter is said to have caused Scherzinger to be culled from the roster at RCA UK, which in turn presented a problem for her Stateside deal with fellow Sony label Epic Records.

Now, after a notable silence, the 37-year-old is hitting back at claims she was “dropped,” yet confirms that she has a new label. Hmm.

Full story below…

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Jennifer Lopez continues to move at the speed of light.

The fierce 46-year-old is renown for having her hands in multiple pies – from movies, to TV, to – of course – music.

Yet, it would appear the latter is once again on top of the diva’s to-do list.

Details below…

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Has Jay-Z got his eye on Taylor Swift‘s record label?

All you need to know about his plans below…

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Pop icon Janet Jackson has had the music industry abuzz in recent weeks following confirmation of her new album and world tour.

Like most things Janet, the rousing reveal held back on further details – namely which label the diva would be releasing her fresh material on. [Jackson left Def Jam in 2010 due to creative differences]

The speculation needn’t continue now, though, for Billboard have confirmed the 49-year-old’s new recording home.

Full story below…

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Beyonce is all about her business.

The superstar singer broke new ground when she produced her surprise visual album in-house at her Parkwood Entertainment company. Indeed, the 2013 set was handled almost entirely by the diva’s team, with longtime major label Columbia Records primarily serving as distributors.

Fast forward 18 months and Queen Bey is putting her Parkwood expansion plans into practice. For, she has just signed three new artists to lucrative new deals.

Details below…

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Patti Labelle joined forces with Lil’ Kim and Amber Riley to bring her hit ‘Lady Marmalade’ to life once more on the hit series ‘Dancing with the Stars.’

There, the trio celebrated the show’s undying success with a brand new version of the single more than a decade after Kim covered it alongside Pink, Mya, and Christina Aguilera for the ‘Moulin Rouge’ soundtrack.

How they fared?

Find out after the jump…

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The Hip-Hop force that is Lil Kim is to return to ‘Dancing with the Stars’ this year, signing up to perform her Grammy-winning number ‘Lady Marmalade‘ alongside the cut’s original performer Patti Labelle!

Epic news below…

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