Exactly 10 years ago, Jennifer Lopez was at the helm of the pantheon of Urban/Pop artists. The entertainer was one of the few women to emerge from the ‘Latin explosion’ of the turn of the century and find major success on the Pop charts. ‘Jenny from the block’ has had 4 number songs from 8 top 10 hits.
However, in recent years, the singer has found it difficult to crack the upper peripheries of the Billboard Hot 100, especially with her new song ‘Louboutins’ which has yet to chart even after high profile performances on the American Music Awards and ‘The Ellen DeGeneres Show’. In fact, this week the song has generated less than 0.370 million audience impressions and is falling rather quickly. In other words, it’s a flop.
Many critics highlight similarities between the star and her contemporaries including popular models Rihanna and Cassie, who are better known for their fashion know-how than their musical prowess (although neither can hold a candle to Jennifer’s danging/singing ability). Indeed, many have cited that like the style trends that they promote, their presence in the industry is nothing but a fad.
The real question that comes out of this situation is: does Jennifer have the potential to once again rule the Pop roost? Or will the performer be left in the 00′s like her former collaborator Ja Rule? I personally believe that unless Ms. Jlo is able to find a hit with her next single, her time may officially be up.