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New Video: Will.i.am – ‘Check It Out (ft. Cheryl Cole & Nicki Minaj)’

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cheryl cole 34 New Video: Will.i.am   Check It Out (ft. Cheryl Cole & Nicki Minaj)

With will.i.am and Nicki Minaj‘s new single ‘Check It Out’ currently blowing up here in the UK, no time appears more apt than the present to release the video for the song’s remix – featuring a certain Cheryl Cole.

Check it out after the jump…

Just when I thought the song and video couldn’t be any more irritating, Cheryl Cole is flung into the mix. Clearly a quick label cash-in (will.i.am and Cheryl are both on Geffen), it’s evident this is some sort of attempt at drip-feeding Ms. Cole to a wider audience (US? Urban?). Unfortunately, any such hope is quickly dashed, as she adds nothing to the song  nor the video – which says something, given how bad both are. Boo.

Randomness: For all Nicki‘s talent and (justified) hype, there remains a major flaw in how she’s being handled. There appears to be this quantity over quality approach with her (i.e. how many features can we get her on or have her do). This, ultimately has seen her feature on nursery rhymes such as this and collaborating with artists whose talent hers far eclipses (see: Cheryl Cole, Rihanna, Jay Sean). One can only hope, ‘Pink Friday’ meets expectations and then some, effectively rendering her ‘above’ collaborating with any-and-everyone.

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39 Comments

  1. November 11, 2010 at 3:13 pm
    Speaks Truth says:
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    Nicki album going be number 1 no doubt it’s #pinkfridayhoe

  2. November 11, 2010 at 3:18 pm
    rob says:
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    will i am is really trying to make cheryl happen ”what you wont doooo for love”

  3. November 11, 2010 at 3:21 pm
    Pedro KooR says:
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    HAHAHA They put Cheryl on video to make it hit on UK. DespairModeOn/ lol

    Nicki <3 Cheryl <3

  4. November 11, 2010 at 3:25 pm
    antha says:
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    I officially can’t f****** stand Cheryl nor can I stand the ignorant p**** chacing bafooon that is Will iam (I’ve met this prick on several occasions…he’s an ass).

    I freaking don’t understand the amount of attention this girl gets (Cheryl that is) she’s even taken her act Cher’s dream collaboration from her as if to say “b**** you wish you was me”.

  5. November 11, 2010 at 3:28 pm
    antha says:
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    Chreyl will ride thsi dude all the way to the US mass media, she knows that dancer boy won’t get her no attention so she’ll ride WIll for the music then when 2011 X Factor US comes around she’ll be EVERYWHERE with Simon Cowell.

    I feel sorry for Simon’s fiance…she doesn’t stand a chance.

  6. November 11, 2010 at 3:33 pm
    jay says:
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    LMFAO cheryl cole doesnt sing anything shes just stood there looking hot miming to the check it out bits lmao. Da byatch is so over-rated, but she is good to look at least.
    #fail

  7. November 11, 2010 at 3:38 pm
    Damien says:
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    Man, who da hell is this h**??
    She doesn’t add nothing to this video or song, her azz look soo random and outta place it’s crazy!!!
    I dont think people over here are gonna like her, she is a wannabe!

  8. November 11, 2010 at 3:39 pm
    Damien says:
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    She try to look like beyonce

  9. November 11, 2010 at 3:40 pm
    antha says:
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    Last comment on this post:
    If I’m correct, it’s Diddims and James Cruz managing Nicki so if the album sells or doesn’y I can expect her management to change….and quickly. Apart from her look and the monster track her management before Diddy got her more buzz than this new setup. I was really excited about her then…now….she seems a little corny.

  10. November 11, 2010 at 3:41 pm
    Beyoncestan says:
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    I’m sorry it appears if Nicki took a s*** in the studio and recorded it… It would make the billboard charts. People like her so they could care less about it its good. I listened to her album snippets and so far im unimpressed. However it will be successful and she will continue to put out garbage for the next 5 years until her star fades.

    FYI – Nicki has all these Billboard entries ( comparable 2 Eve Kim & Missy) yet I don’t remember them. & in 5 years you want either. Missy Kim Eve did it as solo artist and mafe music that people will remember in 10 years. People still go crazy for the Jump Off, Love is Blind, and Work It. Nicki… Not so much..

  11. November 11, 2010 at 3:50 pm
    KAT DELUNA FAN says:
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    DEAD AT CHERYL COLE “LIL MAMA-ING” THAT LAME VIDEO

    LMAOOO

  12. November 11, 2010 at 4:09 pm
    Danni says:
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    LMBAO AT HOW CHERYL LOOKS LIKE SHE WAS COPED AND PASTED INTO THE VIDEO! But she looked good in the video.

  13. November 11, 2010 at 4:15 pm
    tom says:
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    Life is so beautiful. Maybe you want to check out the best c lub named ” Bl-ackwh-it-efl-ir-ts”
    a nice place for seeking interr acial love.which gives you a chance to make your -life better and open opportunities for you to meet the attractive sin gles and treat you like a king or Q-ueen. Maybe you wanna check it out or tell your friends !!!

  14. November 11, 2010 at 4:40 pm
    Kevin says:
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    Nicki needs to not release such bubblegum pop songs. An album full of monster/ romans revenge level rapping would leave a mark in history……check it out/your love/ right through me isn’t doing anything for her reputation.

  15. November 11, 2010 at 5:00 pm
    rip king of pop says:
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    cheryl cole isss sooo fine can look at her all day with her cute dimples s*** ass woman….people need to stop hatin on her man she sure can entertain when she on stage ayb her voice isnt all that but if rihanna made it why cant she

  16. November 11, 2010 at 5:00 pm
    kizzy2400 says:
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    lmao @ cheryl she just looks stuupid i will be suprised if she actually becomes a star in the US

  17. November 11, 2010 at 5:20 pm
    dc3fan20 says:
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    tha damn video ain’t workin ugh

  18. November 11, 2010 at 5:38 pm
    UKkingsman says:
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    what a joke! wtf are people STILL giving this talentless nonentity airtime, its getting beyond annoying! Cheryl cole is a useless talentless twit who relies on her beauty and connections….its just embarrassing to watch, the industry has become sooooo political, talent is obviously no longer a prerequisite.

  19. November 11, 2010 at 5:41 pm
    mark ginnis says:
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    al I know is BEP new single is awaful

  20. November 11, 2010 at 5:46 pm
    I.D. says:
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    It’s so obvious that Cheryl wasn’t at the shoot and has been filmed in front of a green screen as a last-minute addition…….. *YAWN*

  21. November 11, 2010 at 5:49 pm
    mike says:
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    Cheryl does look stupid!
    Everybody in the vid wears futuristic costumes but not her.
    Even the video mixing is bad

  22. November 11, 2010 at 6:36 pm
    likeCAESAR says:
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    Everytime I think I’m startin to like Nicki Minaj (see: Roman’s Revenge) she goes and does s*** like this that reminds me that she is a twit.

  23. November 11, 2010 at 8:22 pm
    connor says:
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    its not cheryl.

  24. November 11, 2010 at 8:49 pm
    carl says:
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    ^ It is Cheryl u d*****.

  25. November 11, 2010 at 8:58 pm
    Dunster says:
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    Imagine if Cheryl Cole made it in the states and Nicole Sherzinger failed to for the umpteenth time. This song is disposable rubbish for the current music generation.
    I cant stand Cheryl, i don’t know why they green screened her in, in latex doing a stoopid dance.

  26. November 11, 2010 at 10:16 pm
    Danielle says:
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    Cheryl being in this video ruins it.
    GET THE f*** OUT!

  27. November 11, 2010 at 11:21 pm
    FUTURESTARdelux says:
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    WHAT THE FUUUUUUUCK?! THIS IS s***(ER)…

    sAM STOP TRYING TO PRETEND NICKI IS BLOWING UP EVERYWHERE THE SONG DEBUTED AT #11 IN THE UK (PROBABLY DUE TO WILL SINCE “MASSIVE ATTACK” DIDN’T CHART HERE & “YOUR LOVE” REACHED #71) ANYWAY THE MIDWEEKS PREDICT IT FALLING TO #’16 SO I DOUBT CHERYLS PRESENCE WILL SAVE IT LOL

    IS ANYBODY SERIOUSLY EXPECTING MUCH FROM “PINK FRIDAY”? ALL HER OWN SONGS ARE s***…

  28. November 12, 2010 at 12:53 am
    dboy says:
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    wow am a cheryl fan(the onli reason i watched the vid..cant stand ego of nicki nor wil) but when sam said she added nothing to the song..i thought he was being bitter but apparently……. but hey she added 100% more to the vid so wasnt a total waste of my time

  29. November 12, 2010 at 5:03 am
    ERIC says:
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    PRETTY COOL, BUT IF I HAD FOUND THIS ON TV I WOULD’VE CHANGED THE CHANNEL.
    COLE HAS NEVER LOOKED SO STUPID TRYING TO MAKE THE MINAJ’S FACES! =P SHE WAS HOT LOOKING AS ALWAYS THOUGH, EVEN JUST WEARING ONE OUTFIT. I IMAGINE PEOPLE IN USA SAYING: WHO’S THAT HOT CHICK?

  30. November 12, 2010 at 5:16 am
    aries_BLU says:
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    I can’t play it…

  31. November 12, 2010 at 10:05 am
    Oggie says:
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    this has hit all over it GO CHERYL, UK talent reppin with the big dogs!

  32. November 12, 2010 at 10:23 am
    lakstar says:
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    ‘Just when I thought the song and video couldn’t be any more irritating, Cheryl Cole is flung into the mix.’ Hahahahahaha

  33. November 12, 2010 at 8:12 pm
    sparkle says:
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    It’s times like these that I wish proper weird musicians would come on down from that great nightclub in the sky and give will.i.am a good beating. Maybe the passed on members of P-Funk need to be given that job. I’m gonna pray that they can hear me from that great nightclub in the sky. I bet they never frigged round no white girl who didn’t want no part of them apart from the kudos. Let’s leave that occupation to Free Willy and O.J Simpson. It’s just a pity that a more talented black girl has got herself caught in the crossfire. Alexandra Burke could have told her that as a talented black woman, Cheryl Cole is a curse. This is some jungle fever gone mad. But Nicky Minaj is a fool. British Blacks have capitulated and diluted what little culture they had. As an African American Minaj should have dropped kicked Free Willy when he tossed up Cole as a collaborator. I hope Minaj is getting millions. Doubt it though.

  34. November 13, 2010 at 2:54 am
    o em gee says:
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    u cannot say that JAY sean has no talent..!

  35. November 14, 2010 at 11:17 am
    ...Why says:
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    This b**** is really in love with herself. Pathetic!!!

  36. November 22, 2010 at 1:26 pm
    EliteOfCrossroads says:
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    She could’ve done more.

  37. November 22, 2010 at 4:12 pm
    alondra says:
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    check this out cheryl is weird she is not even pretty….:p :))))))))) hahahahahahahahaha

  38. November 22, 2010 at 4:15 pm
    karen says:
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    t@ke dat we!rd girl out of the video……….. :/

  39. January 23, 2011 at 4:14 am
    NanZ says:
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    OMG and you can see clearly how bad cropped was Cheryl’s part to be put inside the video! hahaha… wtf is she doing there? it looks so fake!
    Cheryl doing nothing, not adding anything and bad cropped (notice the yellow borders around her) hahaha… it looks like they made in on purpose to bother her lol

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