With will.i.am and Nicki Minaj‘s new single ‘Check It Out’ currently blowing up here in the UK, no time appears more apt than the present to release the video for the song’s remix – featuring a certain Cheryl Cole.
Check it out after the jump…
Just when I thought the song and video couldn’t be any more irritating, Cheryl Cole is flung into the mix. Clearly a quick label cash-in (will.i.am and Cheryl are both on Geffen), it’s evident this is some sort of attempt at drip-feeding Ms. Cole to a wider audience (US? Urban?). Unfortunately, any such hope is quickly dashed, as she adds nothing to the song nor the video – which says something, given how bad both are. Boo.
Randomness: For all Nicki‘s talent and (justified) hype, there remains a major flaw in how she’s being handled. There appears to be this quantity over quality approach with her (i.e. how many features can we get her on or have her do). This, ultimately has seen her feature on nursery rhymes such as this and collaborating with artists whose talent hers far eclipses (see: Cheryl Cole, Rihanna, Jay Sean). One can only hope, ‘Pink Friday’ meets expectations and then some, effectively rendering her ‘above’ collaborating with any-and-everyone.