“The industry is changing”. “Times are different”. “It’s a recession.”
These are but a few of the many reasons employed to explain the increasing trend which sees artists such as Rihanna and Jason Derulo able to sell singles, while their albums under-perform.
Our friends over at The Associated Press have conducted an “investigation” of sorts, reaching out to artists themselves to probe the issue. One of the more potent responses came courtesy of hitmaker Ne-Yo.
Find out Motown’s new Senior Vice President of A&R had to say about the issue below…
“I feel like it falls on the shoulders of not only the record label, but the artists themselves. I feel like the thing that makes you go out and get a person’s whole album is you liking that artist, you connecting with that artist.
I feel like a lot of people are saying that the industry is moving to just being singles driven, and that’s kind of a cop out to me. So it’s like, basically that means that we sign a bunch of disposal artists, you know, as long as we get one hit that’s good? That’s B.S.
Today’s music executives should be taking the time and spending the money that it takes to make sure that you’re building icons, not fly-by-night, add water-and-stir artists.”
Can the church say Amen…