With a new album on the way and an extravagant world tour underway, it’s safe to say Lady GaGa’s schedule is anything but open.
However, today did see the ’Alejandro’ singer take time out of that schedule to make life all the more daunting for her closest competitors.
For, in true GaGa fashion, she has broken a new record. This time, by way of her first fragrance ‘FAME’.
The reaction to FAME has been overwhelming. 6 million bottles in 1 week makes it the 2nd fastest selling fragrance after Coco Chanel.
— Lady Gaga (@ladygaga) September 22, 2012
In the above tweet, GaGa suggests the fragrance has moved a mind blowing 6 million units in the space seven days. This, brought on by an intense promo campaign launched by the star in its aid- promo, which saw it reaches record breaking audiences upon the airing of its ad during the ‘X Factor UK‘.
Well done GaGa!
Here’s hoping ‘ARTPOP’ performs just well.