Despite burying the beef with former foe Chris Brown, it appears Drake isn’t ditching the digs when it comes to another rival.
During his stint as host during last night’s ESPY Awards, the rapper used his opening segment to take aim at Hip-Hop’s apparent new punching bag Macklemore.
The ‘Same Love’ MC has inadvertently come under intense scrutiny from the Urban community after controversially sweeping the board at the Grammy Awards and taking home the top Rap honors in the process. Heat only intensified when Macklemore (in reference to his ‘Best Rap Album’ win) went on to proclaim that Kenrick Lamar deserved the gong instead – a move Drizzy dragged him for at the time.
Fast forward six months, and it appears Drake isn’t done with the digs.
What did he say during his skit? Find out below…
The Canadian MC kicked off the segment at the Sports focal show by singing the lyrics…
“Real talent doesn’t always win championships, like real music doesn’t always win Grammys.”
At which point, a picture of Macklemore appeared behind him.
Peep the footage:
On the one hand, it’s a given that Drake has quite the funny-bone, hence – viewed this way – it was no more than a subtle jab for gags. At least, that’s how we’re choosing to see it. Because, otherwise, it could come across as taking aim at a relatively easy target. After all, where was this brazen bravado during his mini-rift with Jay Z?
Again, we opt to view this as a deliberate dig for headlines and little more; which is smart given that the Young Money star has just announced his fourth studio album ‘Views From The 6′. All press is good press, ay, even if at Macklemore’s expense.