Rita Ora may still be on the rise, but if there’s one thing the masses have cemented in their minds is that she certainly knows how to multi-task.
The British chart-topper is currently shooting a stint as a judge on The Voice UK, is set to stair in the ’50 Shades of Grey’ movie, and recording a concept soundtrack for the broadway production ‘Finding Neverland’ starring Matthew Morrison. 23-year-old Ora is also putting the finishing touches to her new album, due early next year.
Speaking at the American Music Awards 2014 last night, the Roc Nation priori revealed details on the project’s lead single..
Dishing to red carpet hosts Kandi Buruss and Lance Bass, Rita announced that the track is titled ‘Testosterone’ and is due to impact next week…
Interesting title and timing.
With the holidays in full swing, it’s intriguing to see Team Rita target the traditionally busy festive window to premiere a new song.
That said, given that the UK (her main market at the moment) has a six-week gap between radio debuts and iTunes release, we expect the track will receive its promo push early next year. With The Voice kicking off then too, it appears there’ll be synchronisation.
We’re keen to see her US plans, as well. Because, after really making her presence felt in a Pop culture capacity, this will be the first real swing of the bat for her musically Stateside. Here’s hoping she hits a home-run!