Keyshia Cole‘s seventh album, ’11:11 Reset’ (released October 20), saw her press the “reset” button on a number of fronts in relation to it. Resetting business relationships, the Grammy-nominated songbird migrated from her longtime nest at Interscope to soar with Epic Records.
’11:11,’ her first outing on the new label, also sees her press the “reset” button sonically. Opting to ditch the trap & heavy Hip Hop-influenced sounds that decorated her critically and commercially panned sixth album, ‘Point of No Return,’ the new album is baked with ballads, traditional R&B, and more slow tempo ingredients – much like that of her platinum-selling debut outing, ‘The Way It Is.’
Was the move “back to basics” exactly what the doctor ordered for the singer at the juncture of her career? Find out predicted sales below and tell us:
’11:11 Reset’ Predicted First Week Sales: 6-9k SPS
Are the numbers reflective of the spotty and inconsistent promotion afforded the project since its January announcement? Some will argue yes. Others may argue its simply the musical climate, especially as it relates to traditional R&B acts. Whatever the reason, here’s hoping the promo lined up for next week helps the album secure figures (at the minimum) in the lower double digits. Because, no matter how you spin it, this is not a good look.
If the numbers above ring true, they will mark a career low for Cole.