For the fourth consecutive year the BET Awards has been crowned the year’s top rated cable awards show.
Thanks to show-stopping performances from the likes of Migos, Snoop Dogg, Janelle Monae, Nicki Minaj, and more, this year’s edition not only topped last year’s in viewership but also continued the trend of seeing BET ahead of the competition amongst awards shows aired on cable.
With Jamie Foxx at the helm and a parade of headline performers electrifying the stage, the 2018 BET Awards once again landed as the top-rated and most-talked-about cable awards show of the year, drawing 4.3 million viewers across eight Viacom networks.
The numbers speak for themselves – the BET Awards are: the top cable awards show in the key 18-49 demographic for the fourth consecutive year*; the top cable awards among African-Americans 18-49 for the 17th straight year; and the most social cable awards show year-to-date and most social program of the night, sparking 2.1 million interactions (+89 percent total engagements from 2017) across Facebook and Twitter, topping even soccer’s World Cup for online buzz. [source]
A “winner” in context, the ratings still ring in as the show’s lowest to date.