Following their double-win at the BRIT Awards this week, JLS have yet another reason to smile – they have received an endorsement from Hip-Hop superstar Jay-Z.
The boyband, the biggest to emerge from the UK in years, caught the 40 year old’s eye when he sat in the audience at the BRIT’s. Speaking to The Sun, Mr Carter said:
“I liked JLS, I watched them do their show. They’re a good band and remind me of ‘N Sync, a band who do the boy band thing well. They put on a class performance and I think they will go on to be as big as ‘N Sync.”
I’m not quite sure where or how Jay would have come to such an off-the-mark conclusion, as based on their performance-ability alone, JLS are light-years behind what N Sync were serving up back in the day (and that’s me being extra nice). More than anything though, where N Sync boasted viable solo stars in the form of Justin and JC Chasez (still cheesed off things never popped off for him, then again the material was doo-doo), JLS – to put it simply – don’t.
Still, with the likes of Jay-Z backing them – even if only verbally, the guys have indeed got a much needed boast ahead of their debut in America.
With their Stateside label Jive having already started promo for their 1st single ‘Everybody In Love’, I can not wait to see how the US takes to them. I say this as the guys have been getting away with a hell of a lot here i.e. mediocre vocals, awful routines, and more. Yet with the US – from my observation, (more times than not) calling out the wackness from the jump, it’ll be interesting to see how the boys fare. That said, they are signed to an awesome label there, who will likely promote them to the high-heavens; so maybe, just maybe, we may be onto the next N’ sync….right?
Randomness: Strangely enough, though not taking to them musically, I’m internally glad to see a group like this doing so well (see: Obama effect). If only their talent matched up.