From The Vault: Ciara – ‘Promise’

Published: Sunday 1st Nov 2009 by Sam

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This week sees the return of our weekly throwback feature, From The Vault. Journeying back to 2006, Ciara’s ‘Promise’ video serves as this week’s top pick. Lifted from her Platinum selling sophomore LP ‘Ciara: The Evolution’, the cut and its accompanying video saw the self-styled ‘tomboy’, expand her resume to include ‘sexy siren’.

Impressed already by the fact the song’s producer Polow Da Don managed to bring out the best in the singer on a ‘slow jam’ (considering her vocals were never her strongest feat), I was wholly sold on Ms. Harris when the Diane Martel directed video premiered. Put simply, one of, if not the best, modern examples of a video capturing the core essence of a song; this was sexy, sultry, mature and above all the best visual depiction possible of Ciara taking it to that next level. I mean a fully (and awesomely) choreographed video for a ballad…who else does that?! I remember being in awe of this video for the longest; so much so that it was a little difficult to swallow the fact that the album it resided on wasn’t that good (aside from ‘So Hard’, ‘Like A Boy’ and a few others). Here’s hoping she serves up the goodies (no pun intended) on her upcoming 4th album…

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  1. Carl November 1, 2009

    Yes. I love this song, now and forever. I love Ciara <3
    Bring back the magic on the next disc cici!!!!

  2. yesyes November 1, 2009

    oh damn. This is JUST the hottest. <3 <3 <3

  3. Thatmangojuice November 1, 2009

    THE PRINCESS IS HEREEE

    lol had to do it, but sam are you kidding me that album was the s*** had it on rotation forever. Still do as a matter of facts

  4. Mr. Mouth November 1, 2009

    You know, Ciara has the most fascinating presence I have evr seen in an R&B force. I still bump this track even now, and it still is a ringtone on my phone (Though I hate people who keep ringtones from ions ago LOL). I still love this track as much as I did the first time I bumped it, and will remain a fan. I don’t know what happened on the last record though, but go Ci Ci!!!

  5. rightround November 1, 2009

    Seriously, she’s the only on who can come up with a full choreography for a ballad! Ciara is too cool. Can’t wait for the 4th album.

    R&B(or pop) princess!

  6. antertain November 1, 2009

    This is the best CiCi track for me. I still play this track alot. This is what CiCi can bring to a s*** slow jam

  7. antertain November 1, 2009

    Hook on this track damn!!
    It’s a timless track

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