RedOne, the hitmaker behind many of Lady GaGa‘s smashes, is currently working on Nicole Scherzinger‘s sophomore (yet first commercially released) LP.
While recently recounting his earlier work on the Pussycat Doll singer’s ill-fated ‘Her Name Is Nicole’ album, the producer uses an interesting analogy when describing the material on the record overall.
The hilarity below…
I’m not doing any more of what I call “fast food writing” – where people demand a single, a single, a single. No. If you want me to invest my time in you, you need to invest yourself in me, as an artist.
So you’re saying you’ve been guilty of that in the past?
Yes, but not any more. Because that’s what I love from the old times. You listen to Stevie Wonder and it could only be Stevie Wonder. Led Zeppelin is the same. I think that’s missing nowadays.
Take Nicole Scherzinger (former Pussycat Dolls frontwoman), I just finished her album. Her last one never came out because it was collecting hamburgers, like fast food. One from McDonalds, one from Burger King, and so on. It tasted good, but it wasn’t consistent.
Her new record – people are really going to go crazy about it because it’s the real her.
It’s oh-so refreshing to see a producer being so honest about their own work as well as an artist, instead of the usual hot-air blowing. However, while RedOne’s ability to have crafted smashes for Scherzinger’s new album isn’t far-fetched (his reputation precedes him), her problems stretch far beyond the material alone. Put simply, the masses just don’t like her. A nice girl, perhaps, but that Pussycat Doll setup (all Nicole, all the time) was an automatic-TKO for her solo hopes. Whether or not she’ll be able to recover or stay down for the count will be interesting to see…