Christmas may be be over, yet it seems Beyonce has one unopened gift under her tree – a Platinum sales plaque.
Full story after the jump…
Controversial on many a front, the superstar’s ‘4’ opus has been the subject of heated debate between fans and critics alike. Indeed, while the LP is hailed as her most sonically cohesive, its sales (since arriving in stores back in July) are the slowest of her otherwise stellar track record. What’s more, the set has yet to birth any front-running ‘hit’ single.
Yet, in an occurence which’ll go someway in silencing the naysayers, the ‘Run The World’ led collection has finally crossed the one million sales mark in the US (1,036,793 as of December 28th). An expected feat given the length and breadth of her fame, yet a highly commendable one given the circumstances.
As one who’s oft been critical of the lack of attention apportioned to specific singles in Beyonce campaigns, her visual flood-fill of the marketplace really rears its purpose here. For, though her “100 videos per album” all too often dilute her chance of notching up more #1 singles, it’s this very same approach which helps steer her to success in the arena which matters most – album sales. Indeed, love her or loathe her, the vids for ‘Countdown’ and co, along with the TV specials, and DVD releases, have kept her a fixture on the tongues of many – ultimately resulting in this project’s Platinum (sold-not shipped) status.
That said, it’s imperative she and her team cultivate a model which lays dual emphasis on both album sales and single chartings. For unlike many of the acts who can only sell albums, the 30 year old has it in her arsenal to really do damage on both tally’s. How or why ‘Single Ladies’ (released 3 years ago) is her last Singles chart-topper is startling when put in context.
In any case, congrats King B!