No matter how hard her competitors try, beating Brit belle Adele’s weekly sales has- in many respects- become a mission so impossible that even her most egotistical of contenders wouldn’t bother trying to disprove.
This week was singles Queen Rihanna‘s turn to learn that lesson.
For, despite having the price of her latest album ‘Talk That Talk‘ reduced to $4.99 on Amazon, she has failed to best the sales of the belter’s ‘21‘ on the Billboard 200 for another week.
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With a whopping 399,000 units sold, ’21’ comes in at #2 despite being released now almost a year ago and sits one spot beneath Michael Buble‘s “Christmas” which shifted 467,000 copies this week.
Meanwhile, ‘Talk That Talk’ by Rihanna holds court at #7 with 99,000 units moved, once again outsold by Drake’s ‘Take Care‘ with 131,000 copies sold and Justin Bieber‘s ‘Under The Mistletoe‘ with 225,000 copies moved.
Elsewhere, Young Jeezy‘s latest effort ‘Thug Motivation 103‘ storms in with an unexpected 233,000 in its first week of release, outselling Common‘s ‘The Dreamer/Believer‘ which sits at #18 with a less than stellar sales of 69,000 units.
Now for our two cents:
It is becoming increasingly apparent that Island Def Jam‘s strategy of releasing Rihanna albums in November, with the hope of benefiting from Thanksgiving and Christmas sales, is about as useful to her cause as nuts are to an asexual squirrel.
For, being unable to match or even better the sales of projects released weeks, months ,and in some cases years before yours was is a clear sign that something is wrong, especially when you have the luxury of discounted sales and a #1 single on your side.
Only time will tell if Ms. Fenty will ever find a way to follow in Beyonce‘s footsteps and release an album that moves solid numbers without having to be force fed to the masses.