From The Vault: Spice Girls – ‘Holler’

This week’s From The Vault video comes courtesy of the Spice Girls.

Released in October 2000 as the first single from ‘Forever’ their first and final album as a quartet (following the departure of ‘Ginger Spice’ Geri Halliwell), ‘Holler’ was yet another #1 UK hit for the ladies.

It, however, never reached the doors of the Billboard Hot 100, which was a first for a Spice single.

‘Holler’ and the ‘Forever’ era, more wholly, represented a double-edged sword of sorts for the Girl Power ambassadors. For, though the material was qualitatively superior to prior releases, the appealing campiness and “care-free” of their heyday had been replaced by a glossier, sexier image and a less adventurous sound.

In the eyes of many, this safer approach was that since their last chart assault in 98, the industry had drastically changed, slowly turning its back to Pop-bands, while opening itself to Urban music.

Still, few can deny that the four remaining members did delivered a stellar addition to their catalogue with the Darkchild produced cut. Its accompanying video, which boasted a Four Elements-theme, was directed by Jake Nava – and saw Mel B in particular dripping all sorts of swagu.

No matter what the worldwide charts say, ‘Holler’ stands as one of the greatest offerings from one of Pop’s  greatest groups of all time.

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With confirmation from Scary Spice this week that a brief reunion is in the pipeline for the Spice Moms, 2012 is shaping up to be the year of the “female-band”. From X Factor winners Litte Mix, to the return of the original Sugababes, could the second wave of ‘Girl Power’ be nigh? Time will tell.

Your thoughts?

 

Comments 26

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  1. WizKey January 29, 2012

    They remind me of Lady Gaga. Own the planet for 2 or 3 years, then kaput.

  2. Dev January 29, 2012

    The spice girls made their mark and are still well known world wide. No matter what people say about there singing they had some damn catchy songs.

    This is one of my favourites

  3. ~aMaZiNG.Lee~ January 29, 2012

    O.M.G.

    It’s crazy this is my favorite song EVER by the SG and probably top 20 fav songs of all time for me. Kinda weird to say that but the time period this song came out mixed with the AMAZING production and even more amazing vocal arrangement and adlibs brings a certain feeling to me that I cannot explain. I could and do listen to this song OVER AND OVER.

  4. E11 January 29, 2012

    this is one of my fav songs by them! great song n great video. jake nava n darkchild. my dream team.

  5. ~aMaZiNG.Lee~ January 29, 2012

    Forgot to say Mel B absolutely SLAYED in this video!

  6. C January 29, 2012

    The Spice Girls KILLED it with this song, as well as with their album, Forever. Rodney really gave them great material, as well as the other producers who contributed to the album – Jimmy Jam & Teri Lewis. Its a shame this era didn’t fly like their previous years because, once again, this album was absolutely phenomenal, and is still one of my top favorite albums of all time. Thanks for showcasing this, TGJ.

  7. TurnItUpJust January 29, 2012

    I was 9 when this came out. I didn’t that the Spice girls came out with more new music after Ginger Leaving. I remember they had the lollipops, video game, the fake tattoos. One of the Greatest Bands!!!!!!

  8. Boo! January 29, 2012

    Yesssssssss this song slayed me to the high heavens when I first heard it, and it sounds just as good now! !!!

  9. Mario January 29, 2012

    Mel C’s vocals made this song!

  10. Minajesty January 29, 2012

    they are legends! really done the UK proud, in 1997 they were bigger than any celeb has been for the past few years!

  11. JohnVidal January 29, 2012

    Please TGJStaff!!! Are you tring to say these girls had lots of talent or something??? Grow up. We all enjoyed them as kids but that´s it

    @ WizKey
    Hmm Gaga is an artist. And will last long. Are u trying to say this type of untalented teen groups are in the same category as grown up artists that actually can sing in studio and live, and also songwrite and play instrumets? Answer is NO

  12. Minajesty January 29, 2012

    @Johnvidal

    they werent teens they were in their 20s, also gaga is very talented but she will be old news by 2015.

  13. oh baby(b****** will deal) January 29, 2012

    OMG,i loved this song,even went and bought the forever album! lol,mainly because of a song on it called goodbye (my friend) coz i was having issues with my best friend then(who btw is still my best friend today) but oh well…they all doing well now so yay for them 😀

  14. Davon January 29, 2012

    I still got this song on my ipod this is my s***

  15. Royalkev January 29, 2012

    @ Amazing Lee

    the AMAZING production and even more amazing vocal arrangement and adlibs brings a certain feeling to me that I cannot explain.
    ———————————————————————
    Nice to see you around stranger! …& Your so right! This song oozes something that makes it downright infectious. I love their voices:

    I wanna make you holla/ and hear you scream my name
    I’ll give you rules to folla / so you can play my game

    http://www.thepagewithroyalkev.com

  16. mr.m January 29, 2012

    ONE OF THE GREATEST OF ALL TIME!

    THIS SONG could be as big as Say My Name by the DC!

    BUT, they didn’t promote it in the US!

    LOVE THE SP .. Forever is one of the best albums!! A MASTERPIECE.

  17. MaZ January 29, 2012

    Mel B looks damn hot in this video.

    I think the song and the video suit the foursome. If Geri was still in the group it wouldn’t be the same.

    They need to make a come-back album and proper world tour.

  18. JohnVidal January 29, 2012

    @ Minajesty
    You mad at real artists???
    And yeah I know they were in their 20´s while making music for kids, that´s sad 🙂

  19. Yesss January 29, 2012

    Wow the Illuminati Pyramid thing was going on long before RIhanna and Lady Gaga came on the scene. Guess our eyes are only now opened to it, yet people still support their music! *SIGH*

  20. Imgunnacheckuboo January 29, 2012

    Now That’s My S*** Right There!

  21. Glendon January 29, 2012

    Oh I LOVE THIS SONG when they did the Return Tour DAMN they were hot performing this song 🙂

  22. jonny_record January 29, 2012

    i can’t believe this came out 12 years ago….i remember the day the video premiered on tv…. anyways, loves it. love them. reunion time part 2!

  23. arfa January 30, 2012

    THIS SOUNDS LIKE A RIP OFF OF TLC’S NO SCRUBS!! TLC WOULD HAVE SLAYED THIS SONG!!

  24. IKNOWTHETRUTH January 30, 2012

    THIS SONG IS SUCH A HIT. IT IS AMAZING. FROM THE VOCALS TO THE VIDEO. IT COULD EASILY FIT IN ON TODAY’S RADIO. THEY HAD SUCH AN URBAN THIRD ALBUM AND IT WAS A STEP IN THE RIGHT DIRECTION. THIS SONG SHOULD HAVE BEEN HUGE IN THE US. IT’S IMPORTANT FOR PEOPLE TO HEAR GOOD MUSIC SUCH AS THIS. A NEW GROUP SHOULD REMAKE THIS SONG AND RELEASE IT IN THE US. THIS SONG IS EASILY ONE OF THEIR BEST. THE R&B SOUND WITH POP APPEAL IS ONE WE NEED MORE OF ON THE RADIO.

  25. Simon January 30, 2012

    What the charts say is that this song was a big hit for them! It was top5 everywhere, apart from the US of course. It was #1 on the MTV European top20 for weeks, and I was SO glad because this song is f****** hot! One of their best, and the video is amazing. 12 years on and it still looks incredible. Emma and Mel B OWN IT!

  26. Matty February 7, 2012

    agreed! to eveything! even the still got on my ipod! haha

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